Dynamic Subtitles: The User ExperienceUniversity of Dundee

Michael CrabbRobert Gordon University

BBC R&DAndy Brown

BBC R&DJames Sandford

BBC R&DMike Armstrong

BBC R&DRhia Jones

BBC R&DMatthew Brooks

University of ManchesterCaroline Jay

Dynamic Subtitles: The User ExperienceUniversity of Dundee

Michael CrabbRobert Gordon University

BBC R&DAndy Brown

BBC R&DJames Sandford

BBC R&DMike Armstrong

BBC R&DRhia Jones

BBC R&DMatthew Brooks

University of ManchesterCaroline Jay

Why Subtitles!? Hasn’t it all been done before?

Surrounded by black box

Tiresias Font

‘Lovely’ Colours

Audible gasp!(not so)

College Chums (1907)

Texting and the Internet in Film

https://www.youtube.com/watch?v=uFfq2zblGXw

Dynamic text exists in television

Previously at TVX2014

information to measure thequalitativeof using dynamic subtitlesuser experience

capture

Participants26use subtitles on a daily basisAllchoose to watch television with subtitles in their own homesAll

BBC R&D USABILITY LAB in media city - Salford

Conversation about Dynamic Subtitles

Conversation about subtitles in general

Watch Dynamic Subtitles Clip

[demo]

Sherlock A study in pink (2010)

involvement

aesthetics familiarity

ATTENtion endurability

perceived usefulness

perceived usability

Qualitative Coding

First Impressions

I hated them, really hated them. It made me feel tense waiting to see where they would appear.

Loved it. With this you knew who was talking straight away. You felt more sucked into the

television.

I hated them, really hated them.

Loved it.

First Impressions

I hated them, really hated them.

Loved it.

xx x xxxx x x x x

General Comments

General CommentsThey seem really well integrated and its easy to switch between the

subtitles and the visuals without feeling like it was disjointed

involvement

aesthetics familiarity

ATTENtion endurability

perceived usefulness

perceived usability

involvement

aesthetics

familiarity

ATTENtion

endurability

perceived usefulness

perceived usability

involvement

aesthetics

familiarity

ATTENtion

endurability

perceived usefulness

perceived usability

I wouldn’t have caught a lot of the small social cues if I were watching this with traditional subtitles

involvement

aesthetics

familiarity

ATTENtion

endurability

perceived usefulness

perceived usability

With traditional subs you have to split your attention, but with this …you can also get a lot of the physical body language of what people are saying

involvement

aesthetics

familiarity

ATTENtion

endurability

perceived usefulness

perceived usability

Reading subtitles can be tiring, so I’ve got a limited span, I can watch a couple of films and that’s about it. I think that this is a lot gentler on the eye.

involvement

aesthetics

familiarity

ATTENtion

endurability

perceived usefulness

perceived usability Its like a new pair of glasses

involvement

aesthetics

familiarity

ATTENtion

endurability

perceived usefulness

perceived usability

Very useful, [Normally] I don’t know whether the actor has done anything when I’ve been reading...this time I’m reading and also catching the movement in the same field.

involvement

aesthetics

familiarity

ATTENtion

endurability

perceived usefulness

perceived usability

It felt new, I feel like I would have to concentrate but I think that would disappear over continued use

involvement

aesthetics

familiarity

ATTENtion

endurability

perceived usefulness

perceived usability

This shows you everything that you want to see and is pleasing on the eye. This gives me time to read what is going on and not having to move.

onePosition subtitles to be easily associated with the speaker

Take care when positioning text over ‘busy’ backgroundstwo

Don’t obscure the actors or the actionthree

a slight preference in text on the right of the screenfour

30 secondtakeaway

With traditional subtitles you feel too focused and cant veg out on television, with this it makes it a lot easier to relax.

Dynamic Subtitles: The User ExperienceUniversity of Dundee

Michael CrabbRobert Gordon University

BBC R&DAndy Brown

BBC R&DJames Sandford

BBC R&DMike Armstrong

BBC R&DRhia Jones

BBC R&DMatthew Brooks

University of ManchesterCaroline Jay