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  • 1. 1Effective Googling!Hirni Mewada

2. 2 3. 3How Old is Google? Answer: 9 years (10 on September 7, 2008) In September of 1998, Google Inc. opened itsdoor in Menlo Park, CA. 4. 4More About Google Google is a play on the word googol whichis the mathematical term for 1 followed by100 zeros and reflects the companysmission to organize the immense, seeminglyinfinite amount of information available on theweb. 5. 5 6. 6Number of employees:Worldwide, Google employed 10,000 full-time employees as of nowWork Environment:Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roamingthe hallsGoogle: The interface is clear and simple. Pages load instantly. Placement in search results is never sold to anyone. Advertising on the site must offer relevant content and not be a distraction. No pop-up ads allowed.A Unique CompanyGoogle foundersSergey BrinLarry PageSource: 7. 7Why do we love Google? Size and scope: Now indexing over 20 billionweb pages (conservative estimate). Relevance of Results: PageRank Diversity of Search: Image, News, BookSearch, Scholar, Blog Search, Finance,Froogle, Video . . . and much, much more. Other Tools: Google Maps, Picasa, Blogger,Gmail, Calendar, Docs & Spreadsheets . . . 8. 8But We may love Google, but few users knowhow to use full search capabilities. 9. 9Effective Googling How does Google interpret basic search? Google places AND operator between allsearch terms entered in basic search box. Automatically searches for some plural/singularand grammatical variants. You enter: news reader Google searches: news AND reader OR readers Does not search as exact phrase unless quotespresent! 10. 10 11. 11 12. 12Need Exact Phrase? Use quotation marks!infosys billion dollar 13. 13Expand Search With Synonym? Use a tildee.g.: ~infosys finds IT companies similar to Infosys 14. 14Search by filetype (pdf, ppt, xls, doc)e.g.: .Net Framework filetype:ppt 15. 15Negative Search Termse.g.: nano car will return the results with word nano but not TataNano car 16. 16Limit your search results to a particular web sitee.g.: sparsh will get the pages from infosys.comwhere the word sparsh is referred ` 17. 17Search for sites that link to a particular website:e.g.: 18. 18Youve found a useful website & want to find othersites like it:e.g.: 19. 19Google is a DictionaryFind definition of a word or a phrase?e.g.: define: scruples 20. 20Google is a Calculator as well 21. 21Google is Converter too..!Convert currency, units and a lot more 22. 22More Search Operators allinanchor: allintext: allintitle: allinurl: cache: group: info: time weather 23. 23Use Specialty Search Functions Google News: Google Images: Google Blog Search: Google Finance: Google Scholar: Google Book Search: 24. 24Google News Alerts Tracking an event in the news? Create your own Google News alert itsfree! Can choose to monitor latest developmentson web pages, blogs, Google news, Googlediscussion group pages, or all of thesesources. 25. 25 26. 26Google Scholar Covers: law, medicine, social sciences, arts,humanities, business, & finance. Included items: peer-reviewed papers,theses, book excerpts, abstracts & full-textarticles Sources for items: academic publisher webpages, professional societies, preprintrepositories, universities, & other scholarlyorganizations. 27. 27 28. 28Google Book Search Searches full text of indexed books. If work is in public domain, full contentsusually available. If not, users can view bibliographic info(author, title, publisher) and perhaps someexcerpts. Library partners: UC, Princeton, Stanford,Univ. of Michigan, Univ. of Texas, Oxford,UVA, Univ. of Wisconsin, 29. 29 30. 30 31. 31 32. Something exciting at last Localized search Movie search Code search32 33. localized search solution 34. theatres running your desired movies in your 35. public sourcecode 36. Google hack for finding movies/music(warning: Not to be tried at office but home!)e.g.: intitle:index.of(mp3|mp4|avi|dat|mpeg) mummy 37. Interesting stuff Google Docs Google Calendar Google Reader Google Gear Google App Engine Google Sites Google Sets Google Trends and so on 38. 38 39. 39PageRank PageRank explained by Google: Google interprets a link on page A going topage B as a vote -- by page A, for page B.Google looks at more than the sheer volumeof votes, or links a page receives; it alsoanalyzes the page that casts the vote. Votescast by pages that are themselves"important" weigh more heavily.