Flipping the Bird(s) on the Traditional Data Model Laura Merling Senior Vice President | Alcatel-Lucent Application Enablement Platform & Strategy

Donʼt Call Me, I Wonʼt Call You"

Which brings us to...

19m users x 22 min/day

Social Games (ipad and iphone) NBC Sunday Night Football +

ABC Dancing w the Stars =

“Our entire business will be run on wireless and wifi

networks in the next 3 years”

LTE LTE, short for Long Term Evolution, is considered by many to be the obvious successor to the current

generation of UMTS 3G technology, which is based upon WCDMA, HSDPA, HSUPA, and HSPA.

!   Streaming

!   Immersive

!   Differentiated Experience

• Business Model Changes

• New markets

OPPORTUNITY Why it matters to the 500 of you in the audience this morning

1 “...a data-free version of Angry Birds.”

“The 80 million views of video trailers l could be served up from the app itself, instead of from YouTube.”

“Why will mobile carriers be willing to eat those bandwidth costs and offer an app like that for free? Rovio hopes they will do so in exchange for a cut of revenues...

It’s bigger than an addiction to a game.

2 3

Smart app developers realize their greatest enemy could be

their greatest friend. -Tsung Tzu’s not nearly as famous brother

@magicmerl

THANK YOU