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- Top 7 Most Disruptive Mobile Startups - What is Growth Hacking? - Three Stages of Growth - The Growth Hacker Funnel - Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them Content by http://antonin.co/ Design by http://laurapedroni.com/
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Top 7 Most Disruptive
Mobile Startups
Square $16 billion in mobile
transactions
Snapchat beat Facebook’s Poke
August 2013 Uber raised
$360 million Valuation
$3,5 billion
3 years 24 countries 10M downloads
Whatsapp 300M users
Instagram 16B Photos Shared
What do they have in common?
They hack the business
They hack the business They create new ways
They hack the business They create new ways
They disrupt the system
They are Growth Hackers
They hack the business They create new ways
They disrupt the system
Success is not just having a
Good Idea
Thousands of startups with Good Ideas
fail every year
Some will see traction
And even cool press hits!
But after few months… nothing
They reach the trough of sorrow
They reach the trough of sorrow
and they run out of money
Acquire the Growth Hacking Spirit
menu
1 Growth Hacking What is it? 2 Foundation Product/Market Fit 3 Prepare the growth Growth Hacker Funnel 4 Get users The 3 P’s of user acquisition
by @AntoninCohen > 7 years growing users and sales for
startups in Europe and the US
What is Growth Hacking?
http://antonin.co/growth-hacking
Aaron Ginn @Aginnt Head of Growth, Stumbleupon
“A growth hacker lives at the intersection of data, product, and marketing."
What is Growth Hacking?
What is Growth Hacking?
@DanMartell
Founder, Clarity
"Growth Hacking is the process and mindset of searching for ways that your product to grow."
@RyanHoliday
Author of "Growth Hacker Marketing" "A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable."
What is Growth Hacking?
@SeanEllis CEO, Qualaroo and GrowthHackers.com
"A growth hacker is a person whose true north is growth."
What is Growth Hacking?
Sean Ellis coined the term Growth Hacker in 2010
Sean Ellis was
First Marketer
* worth $4 billion today
*
Growth Hacking made Dropbox successful in a busy
market without any advertising
Dropbox Home Page
Referral Program
Social Media
How to Growth Hack Your App
Let's start by the foundation
The Startup Pyramid from Sean Ellis
Growth
Transition to Growth
Product/Market Fit
Paul Graham @Paulg
Founder of Y Combinator “Make stuff that people want.”
Product Market Fit
@SeanEllis CEO, Qualaroo and GrowthHackers.com “The achievement of product/market fit can be measured according to a specific metric: when, in a survey, at least 40% of users say they would be “very disappointed” without your product or service.”
Product Market Fit
Strong foundation of Product/Market Fit
is the 1st step
Don't think about growth without the right balance
Distribute your beta app to a limited audience
as soon as possible
1 Get feedback 2 Improve the app 3 Validate Product/Market Fit
4 Transition to growth!
Get ready for growth
1 Implement User Analytics 2 Identify Actionable Goals 3 Focus message on Must Have-Benefit 4 Optimize business model & conversions 6 Get a growth team
Designer, copywriter, data analyst and ideally a developer
Growth Hacking It's all about testing and
optimizing at every step of the Customer Lifecycle
The Growth Hacker Funnel Defined by Dave McClure
Acquisition
Activation
Retention
Revenue
Referral
Launch App Signs up Reach
Level 3 In-App
Purchase
50000
1000 320
16
2% 32% 0,5%
Acquisi(on Ac(va(on Reten(on Revenue
Improve Activation First
Growth Hacker Funnel Exemple: Mobile Game
Measure & Test Some cool tools
The 3 P’s of user acquisition
1 Push Advertising, Promo Swap, Affiliation à You coerce users to come to you
2 Pull Content Marketing à You entice users to come to you
3 Product Referral program à You use your product itself to bring them to you
3 ways to get users Defined by Neil Patel
Push Promo Swap
Find companies to promote each other Swap newsletter, tweets, Facebook post, contest…
Pull App Store Optimization
Content Optimize the first 3 lines, keywords, icon, screenshots, social proof
Content Optimize the first 3 lines, keywords, icon, screenshots, social proof Reviews Track every day and ask your friends to contribute!
Pull App Store Optimization
Pull App Store Optimization
Content Optimize the first 3 lines, keywords, icon, screenshots, social proof. Reviews Track every day and ask your friends to contribute! Velocity Push natural downloads with paid downloads on a short period of times to get at the top of the App Store.
Pull Get featured
Build a Great App “Make stuff that people want.”
Pull Get featured
Build a Great App “Make stuff that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition…
Pull Get featured
Build a Great App “Make stuff that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition…
Utilize New Platform Features iCloud, Passbook…
Pull Get featured
Build a Great App “Make stuff that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition…
Utilize New Platform Features iCloud, Passbook…
Make it Universal iPhone, iPad, EN/FR/ES/DE/IT
Pull Get featured
Build a Great App “Make stuff that people want.” Follow the Guidelines Design, Name of the app, Users Acquisition…
Utilize New Platform Features iCloud, Passbook…
Make it Universal iPhone, iPad, EN/FR/ES/DE/IT
Get in touch with Apple / Google
Pull Content Marketing
Blog and podcast Ebooks, whitepapers and guides Infographics
Pull Social Media
Key points • Social media is useful if you have time to produce
great content related to your product. • Social media is a marathon. • Social media is customer service.
Pull Social Media
Key points • Social media is useful if you have time to produce
great content related to your product. • Social media is a marathon. • Social media is customer service. Platforms • Facebook, Twitter • Slideshare, Quora, LinkedIn • Reddit • Hacker News • Craiglist • Meetup
Pull Press Relation
Be persistent
Get involved
Build rela(onships
Create Press Kit
Develop Story Angles
Research
à Research
The right contact 1. Define what publications your target audience consumes 2. Focus on the journalists who write on your topic. The pattern to guess an email [email protected] [email protected]
Gmail plugin Rapportive 1. Start with a list of possible email addresses. 2. Paste those into a new Gmail message. 3. Rapportive will scour the web to pull up social media profiles for accounts linked to that email.
à Story angles & Press Kit Right message to right media Create Press Release dedicated to your target media: high tech, consumer, your niche market…
Inside your Press Kit Press release, icon, screenshots, promocode, links to your social media, video, press page. Old fashioned mail still works Send your press kit with cool goodies to the top journalists & influencers in your target audience.
à Build & Get Involved
Do your PR Spend some times to reach out and create relationships with top journalists. You are the expert: Share content about your company, competitors and market. Follow reporters on Twitter Engage journalists with relevant messages on Twitter. Be visible Write articles and speak at events as much as possible. Journalists are there to cover it, so it is a good opportunity to get noticed!
à Be persistent
Use Gmail plugin Yesware Find out who opens your emails. Create the news Plan a PR push related to your product every quarter. If you don’t have any big news, create informative content for your audience (i.e. survey, statistics). Be current Follow up when the journalist has the highest chance to be interested by your topic (i.e. before holidays for travel app).
Product Referral program
Give away your product Credits, storage, discount, feature, bonus, sample…
Win/Win incentive User shares his user code and get credits when it’s used Promote your referral program Engage your audience and implement social APIs
UBER Referral Program
Product Network Invitations
à Phone contacts à Email contacts à Social contacts
Product Social Sharing
Give the power to spread the love easily
Product Incentivize
Give away your product Credits, storage, discount, feature, bonus, sample…
Win/Win incentive User shares his promocode and get credits when it’s used
Product API Integration
Don’t force your user to login They are already connected. Why ask again?
Product API Integration
Don’t force your user to login They are already connected. Why ask again?
Get activity from social media What my friends are doing on the app?
Product API Integration
Don’t force your user to login They are already connected. Why ask again?
Get activity from social media What my friends are doing on the app? Send activity to social media What I’m doing on the app?
Product API Integration
Don’t force your user to login They are already connected. Why ask again?
Get activity from social media What my friends are doing on the app? Send activity to social media What I’m doing on the app? Don’t forget to update! APIs evolve often
Bonus Twitter Growth Hack
1. RSS top 10 blogs 2. Republish 3. Follow back 4. Auto favorite
Bonus Cool tool for launch
Bonus Facebook Events Hacks
Bonus Be curious
Read as more as possible Growth Hacking is a big community with and a lot of tactics you will use tomorrow don’t exist today. Connect and exchange This is why you’re here. Test and try, even if it sounds dirty at first Bad buzz is still a buzz. Optimize all the way Never stop to analyze, optimize and test!
