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Stuck in the content brainstorming phase and not sure how to generate more topics? Look over this webinar presentation to discover a research process that will help you generate relevant and competitive topics easily for your content marketing strategy.
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www.verticalmeasures.com
HOW TO DISCOVER HUNDREDS OF
POWERFUL, LOW COST CONTENT
IDEAS FOR YOUR BUSINESS
Arnie Kuenn, President, Vertical Measures
@ArnieK #VMWebinar
ABOUT YOUR PRESENTER…
• President of Vertical Measures –
A Search, Social & Content Marketing Agency
• Instructor for the Content Marketing Institute &
Online Marketing Institute
• Been an Internet marketer longer than Google
has existed.
“CONTENT MARKETING”
WHAT IS CONTENT MARKETING?
• Content marketing is the art of providing relevant,
useful content to your customers without selling or
interrupting them.
• Instead of pitching your products or services, you are
delivering information that makes your prospects
more informed before they buy.
• If you deliver consistent, valuable information to your
prospects, they ultimately reward you
with their business and loyalty.
THIS IS NOT A 30 DAY R.O.I.
BUT THE LONG-TERM PAYOFFS
CAN BE HUGE
HOW IMPORTANT IS SEARCH?
of all consumers use search
prior to making a purchase
Source: GroupM
of searchers conduct non-
branded queries
of buyers click on organic
links vs the sponsored ads
WHAT ARE WE SEARCHING FOR?
START YOUR RESEARCH HERE!
KNOW YOUR KEYWORDS
MORE KEYWORD RESEARCH TOOLS
Google Keyword Suggest
Related Searches
MORE KEYWORD RESEARCH TOOLS
YouTube Related Searches
More than 410
questions about “visit
the grand canyon”
(exact match).
More than 3,400
using broad match!
Long tail searches
are the key to
success!
Social-Searcher.com
LIST ALL CONTENT IDEAS IN A SPREADSHEET
PUT TOGETHER AN EDITORIAL CALENDAR
ADDRESS PRICING / COST
COMPARISONS
Showcase your product or service then compare and contrast to others.
LISTS – PEOPLE STILL LOVE THEM
RESOURCE PAGES
38 links to this page
111 links to this page
INFOGRAPHICS ARE HOT RIGHT NOW
Mathew Blades Show
VIDEOS! – THEY ARE NOT THAT HARD
Product Demos
FunInterviews
Behind the Scenes
FREE GUIDES & WHITE PAPERS
- Lead generator
- Link attractor
- Long life span
Buyers need information that helps
them make an informed decision.
Businesses that provide the
content those people are
searching for - will win.
IN SUMMARY…
More Traffic. More Leads. More Business.
www.VerticalMeasures.com
THANK YOU VERY MUCH!
www.verticalmeasures.com
NEXT WEBINAR…
Improve What You Have: How to Increase Rankings on Top Evergreen ContentPresenter: Art Enke, Director of SEO Services, Vertical Measures
Learn about:
- Quantitative & page-specific competitor analysis
- Smarter canonicalization
- Strategic internal linking
- "Critical Mass" - the point at which your site can do nothing wrong
Check out our website at www.verticalmeasures.com/webinarsfor registration information.
12Sep
11am PST2pm EST
