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Bram WarshafskyPartner, 5Crowd
@5CrowdTO
How to marry product with
service
Hello!
We provide marketing production services to
Fortune 500 companies
Video & AudioGraphic Design & Photography
Copywriting & Translation Admin & Niche Skills
We’re fortunate to service a growing list of awesome clients!
But we have no creative or production folks on staff.
We work with freelance professionals in over +150 cities
We’re enabled by our platform, built on great technology
Our team has worked at product and service companies like
How to marry product with service
Agenda
1. Add service to your product
2. Add product to your service
3. So what?
The Service Product Continuum
Service as a Product
A service delivered through a product
experience
Product
Value is in something you can point to and
hold onto to
Service
Value is intangible and instantly perishable
A product delivered through a service
experience
Product as a Service
Add service to your product
1
Combining service with your product creates a lot more value
Bridging the gap to enterprise with service
Helping customers get the most out of the product with service
Making the complex simple with service
Extending reach and building communities with service
Making product partners more successful with service
Making your products more accessible with service
Add product to your service
2
Product teaches you how to execute well
Waterfall Agile Lean
Product teaches you how to say “no”
Product teaches you what a computer can do
Product teaches you how to get and take feedback well
First UsersCash Flow Marketing & Sales Capabilities
Shared ResourcesIndustry Exposure Business Case
Service companies are poised to build great products
“We had done 50 games before Angry Birds.”
“Our first product came from a need: managing multiple social accounts.”
“Do you have brand guidelines I can take a look at?”
“One of the most common types of advice we give at YCombinator is to
do things that don't scale.”
“How would you like to be paid?”
“When am I getting paid for this project?”
“You should take extraordinary
measures not just to acquire users, but also to make
them happy.”
Quirky Holiday Emails
“Users don’t really exist. People exist and sometimes they are users.”
The Freelancer Spotlight Project
So what?
3
Digital marketing is hard when everyone is a publisher and
distribution is free
Curation + faster news cycle: Only the top 1% is seen
Products enrich content
“I love it… just show me the numbers!”
Some famous side projects
“The precursor to Asana was a task manager I built at
Facebook”
It’s easier than ever to build products!
Quick Recap
1. Marrying product with service can create a lot more value
2. Service companies are poised to build great products
3. There has never been a better time for Digital Marketers to build products
