InternetOfEveryting_Industry40_SchniderXperienceEfficiency

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved.

Internet of Everything…

… Will change Everything

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Matteo MasiSales Specialist

[email protected] on @masimatteo

June 2014


Internet like Electricity• Less visible as becomes more important daily lives

• We can’t estimate how much we’ll need it• “Sincronizzando”, house organ del Gruppo

elettrico SIP presenta nel 1922 le meraviglie della “CASA ELETTRICA”. Ecco I driver:

1. Lavapiatti (Elettrosguattera)

2. Teiera elettrica

3. Abbrustolitore

• Solo nel marzo 1926 si specifico che se vi fosse stato ancora spazio poteva essere fatto posto per un “mobile non molto conosciuto ancora in Italia”, l’armadio frigorifero

• Non facile individuare I driver della richiesta di connettività

• IoT adoption rate 5x Electricity adoption: Even more to imagine connectivity drivers

http://www.telecomitalia.com/content/dam/telecomitalia/documents/Gruppo/it/Sincronizzando/Sincronizzando14.pdf




1984 1988 1990 1994 1995 1997 1999 2002 2003 2004 2005 2006 2007 2009 2010

MorgridgePresident & CEO

Chambers President

Top 25 Employers

4 millions IP phones sold

Network as a Platform

1 million routers sold

Globalisation

Centre

CiscoTelePresence

San José HQ

Almost 30 years of Innovation leadership…throught Integration & Convergence (Routing & Switching, VoIP, Video, Storage, Computing)

Cisco Foundation


… connecting just 1% of the World

99% of the World is Still Not Connected

© 2013 Cisco and/or its affiliates. All rights reserved.

What Will Access? Everything


The Connected Bus and Mass Transit

Digital Cameras

PoE Switch

Media Player

Customer Facing APs/Antennas

Digital Screens

Power Unit

Router

BackhaulLTE Radios

Compute/Storage

Backhaul WGB

Antennae Wi-Fi, LTE, GPSGPS Radio

Below Roof Below Roof Above Roof

Cabin

1-4 1-5 1 1

11-21

<50users

TicketingMachine ODB Telemetry

Transmitter Sensors

Cabin Engine/Undercarriage


IoE: Smart Grid

Source: Cisco IBSG, 2013

• Sensors• Real Time Measurements• Control, Automation, Availability,• Proactive Maintenance• Cost Reduction• Offer-demand alignment

Smart Maintenance• Washing machine monitored real-time• Google Maps drives a drone to deliver the spare part in advance,

based on Washing Machine alertSmart Washing• Washing machine can start working based on real-time energy

price


Information to the doctorLook for HospitalEmergency Call

New way to communicate with the doctor

Direct communication from Pills to smartphone

Pills with Rfid sensors to talk to smartphoneSmart Box

People Machine People

IoE : Health Care

Process Optimization:• Once last pill is used, the box alerts the doctor• The doctor can create a new prescription and send

it to the drugstore• The drugstore checks availability and aleres user


IT and OT Convergence Offers Ways to Create Value

Information Technology Operations TechnologyIT OTIoT


Cisco IBSG projections, UN Economic & Social Affairs http://www.un.org/esa/population/publications/longrange2/WorldPop2300final.pdf

2003 2008 2010 2015 20200

10

20

30

40

50

6.307

6.721 6.894 7.347 7.83

Bill

ions

of

Dev

ices

World Population

50Billion

SmartObjectsRapid adoption rate of digital infrastructure5 x faster than electricity & telephony

“Things” per person

Inflection Point

But the World is NOT connected… IoT Rapid Growth


Shift In Dominant End Points

Analytics andModelling

ImproveProductivity

Healthcare

PrecisionAgriculture

Energy SavingSmart Grid

Safety & Security

Smart HomeS+CC

Transport andConnected Vehicles

IntelligentBuildings

PredictiveMaintenance

Tablets, Laptops, PhonesHuman Interactions Sensors, Smart Objects, Device Clustered

Systems, Machine to machine interactions

From Consumer To Enterprise & Operational Technologies


Connected Factory Is the Solution that Enables the Internet of Things in Manufacturing

Sensors Everywhere | Machine-to-Machine | Pervasive Intelligence | Automation

RobotsPersonal DevicesSensors Security

DevicesReal Time Analytics

Ruggedized Wireless AP

IndustrialRouters & Switches

Hardened Mobile

M2M Gateway

User & Control Level Factory

SecurityFast Timeto Market

Improved Asset

Utilization

Lower Total Cost

of Ownership

RiskManagemen

t


What Will It Take?

From Disparate IT and OT Networks…

From Proprietary Standards…

From Basic Connectivity…

…to Open Standards

…to Converged, Secure, and

Collaborative Operations

…to a Critical Part of the Enterprise Infrastructure

Operational Technology Network Transformation


Cisco % Schneider: Partner Ecosystem is Key

Market Position

FY12 R&D

$5.5B

#1 or #2

Total Patents Issued

Acquisitions

Over150

Over 13,000

Partners

CCIEs

Nearly 70,000

23,000+

The Cisco Innovation Engine

BUILD BUY PARTNER

Internal Innovation Acquisition StrategyGo-to-Market

Investment Strategy


The Internet of Everything

Delivering the right information to the right person (or machine) at the right time.

ProcessLeveraging data into more useful information for decision making.

DataPhysical devices and objects connected to the Internet and each other for intelligent decision making.

ThingsConnecting people in more relevant and valuable ways.

People


IoE Opportunity

$14.4 TRILLIONBetween 2013–2022

Source: Cisco Internet Business Solutions Group, 2013

The Internet of Everything has the potential to grow global corporate profits by 21% in aggregate by 2022.

What Fuels Internet of Everything Value At Stake?

Supply Chain/Logistic

s$2.7 T

Innovation$3.0 T

Customer Experience

$3.7 T

EmployeeProductivity

$2.5 T

AssetUtilization

$2.5 T


Which Types of Connections Matters Most?

55%

45%

Source: Cisco IBSG, 2013

While machine-to-machine connections are increasingly important, person-to-person and person-to-machine still represent the majority of the Value at Stake in the IoE Economy.

$4.5 T

$3.5 T

$6.4 T

$0 $1 T $2 T $3 T $4 T $5 T $6 T $7 T

P2P

M2P or P2M

M2M


27% of IoE Opportunity for Manufacturers Over 10 Years

Connected homes• Lighting• Security• Irrigation Controller• Smoke Alarm• Refrigerator• Infotainment• Appliances• Energy Monitoring

Connected industry• Electrical• Maintenance• Surveillance• Control / Automation• Utilities / Smart Grid• Waste Management

Connected transport• Traffic routing• Telematics• Package Monitoring• Supply Chain• Shipping• Public Transport

Connected buildings• HVAC• Security• Lighting• Electrical• Transit• Emergency Alerts• Occupancy• Energy


Distributed Intelligence

Serial Y Cable

• Real-time remote monitoring• Data reduction (1000x) and summarization• Diverse device pool discovery• IoT data geo-fencing store

3G/4G

Cloud

Third-Party Box

VMS Module

To Truck

Data in Motion Predicates and filters Contextual/dimension data Aggregations Pattern matching Categorization and

classification

Distributed Data Management

Data storage Discovery Data normalization Context awareness

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=KZhKot74JiSa5M&tbnid=uwp_oG0Jx8VvZM:&ved=0CAUQjRw&url=http://www.goldminingequipmentforsale.com/chile-mining-industry-services-and-barriers/&ei=XrUTUtSuIoWFyQGX8YCIBA&bvm=bv.50952593,d.b2I&psig=AFQjCNGmKiDDQwZMwvGUdM3Gv2avE4GgMA&ust=1377109637358000








Harley-Davidson “Visual factory”• Multi-model production on same factory• Monitor the factory floor at any time, any location• Real Time Access to Production Metrics• New processes enable centralized location-driven

“ubiquitous display “• Give visitors insight

Coca Cola “ERP Vocal Control” • 99.8% shipping accuracy• 2M$ saving

IoE: Smart Manufacturing

caricamento filericonfigurazione della sequenza

braccio roboticomodello n. 7864952

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27Cisco Confidential 27© 2013 Cisco and/or its affiliates. All rights reserved.

Network Evolution for IoE


Big Data Aggregation Challenge

1.1 Billion/dailyData points generated by sensors

500 Gigabytes/weeklyData generated by an offshore oil rig

1000 Gigabytes/dailyData generated by an oil refinery10,000 Gigabytes/30 minutes

Data generated by a jet engine every

2.5 Billion Gigabytes/dailyData generated worldwide

90% of the world’s dataHas been created in the last 2 years!


Today’s IT ModelHeavy On Network Operations - No Time for Anything Else

80–90% 10–20% Network Operations Enabling Innovation

1,000s100s10s0s IoE Scale10,000s

Complex and Tedious

Difficult to Provision Applications

Difficult to Troubleshoot

Slow Deploymentof Services


Services Cisco Unified Platform

Industry Solutions &

Apps

Business Processes & Enterprise

Apps

Cisco Video &

Collaboration

3rd Party & Open Source EcoSystem

Unified DCUCS | Nexus

Core/Access/WAN Network

ENT | SP | COMM

IoTINDUSTRIAL DEVICES

ASICs + Software + Hardware + Services ACI: Application-Centric Intelligent Network

Security

Enabling the IoE: Model for Next Generation IT

Access ControlContent AwareContext AwareThreat Aware


IoT Requires Distributed Computing

Traditional Computing Model

(Terminal/Mainframe, Client-Server, Web)

Assumes Infinite, Bandwidth, 0 Delay

IoT Computing Model

Data Center/Cloud

Endpoint

Assumes Limited Bandwidth, Variable Delay, and Intermittent Connectivity

Data Center/Cloud

Device

Fog

Assumes Limited Bandwidth, Variable Delay, and Intermittent Connectivity

Speed of LightLatency-Critical Responsiveness

Required

Resiliency

Security

Data Grows Faster Than Bandwidth


Network Requirements for IoE

Ubiquitous Connectivity

Application anywhere,anytime

Things (sensors, actuators, tags) everywhere

Mobility / Wireless

New Breed of Apps

People to M2Mcommunications

BYOD

Massive Scalability

Smarter business processes

Consumerization of IT

Cloud

Internet of Things

Growing Requirements

IT B

ud

ge

t S

hift

s to

Lin

es

of

Bu

sin

ess

Programmable

Automated and Dynamic

Aware

Agile

Secure

The Network


Expose Network Value by Harvesting Network Intelligence to Dynamically Direct Policy

Orchestration

Programmab

ility Intelligen

ce

AnalyticsPolicy

Network

Harvest Network

Intelligence

Program for Optimized Experience

Cisco & 3th Party


Cisco Internet of Things Portfolio

Manufacturing

Plantwide Ethernet, Intelligent Transportation, Smart Cities, S&C Refinery, Smart Connected Vehicle, Smart Grid

Data Center/Virtualization

Energy-Utility

Mining Oil and Gas Transportation City Defense SP/M2M

Network Management and IoT Security

Fog Computing

IE 2000IE 3000CGS 1000CGS 2500

5915 Embedded Services Router

3200ESS2000

Video Surveillance Manager and

IP Cameras

IPICS .

Physical Access Manager

Plant Switching Plant Routing Embedded Networks

CGR 1000

Field Network Connected Safety & Security

819HM2M ISR

Gateway

Router

1552RuggedWireles

s

CGR 2000

ESR 5921 Embedded Software Router



Unified Policy: Security Everywhere, Context-Aware

ISE

Wired + Wireless + VPN

Business-Relevant Policies

WHERE WHENWHAT APPLICATION

WHAT DEVICEWHO

Context-aware Identity and Authentication Services

• User-Aware & Context-Aware access policy

• Based on user, job role, connection type, connection location, time

Apply dynamically to any type of access: wired, wireless, vpn

Includes Access Control, Posture, Data Security


Unified Management: Everything, Everywhere

Wireless WiredIdentity

Siloed: Inefficient Operational Model

Repetitive: Manual correlation of data

Error Prone: Consumes time and resources

X

X

X

Simple: Improves IT efficiency

Unified: Single view of users & app

Lower OPEX: Less time & resources

Comprehensive User and Access Visibility

Siloed Management

Management for Infrastructure, Devices, User, Applications, and Policy

UnifiedManageme

nt

EDCS-1218280


30 Years as a Trusted Technology Partner

End-to-end SolutionsMaximizes Flexibility, Scalability, Security

World-class Professional Services

Partner Ecosystem

Cisco and the Internet of EveryThings

@masimatteo