Social Media – What’s Next…

Charl R. Lee-PearceProduct Manager, SMS&P, WPG

@simchabe, @seattleNP

Participate on social networking sites• Focus on key social network hubs• Invest in building these outposts with content• Drive volume of followers/fans/views

• 4.5 million users

• 5-10,000 new

accounts/day

• 140 million users

• 600,000 new

accounts/day

• 71 million UUs/month

• More people watch

monthly than watch the

SuperBowl

Join the Twitterati…

• Open your Twitter Account & Try it out• Use M@M Social Media Directory to find MS

twitter accounts http://smdirectory• Join the Microsoft Twitter Discussion Group

alias (twitter) to learn and share• Find and attend a local Tweetup to meet local

Twitterati

Tweetup Week With Twitterati

Join the club…• Join the MS Digital Marketing & Social Computing

Alias’• Digital Marketing at Microsoft• Social Computing Discussion• Social Computing for Business Discussion

• Attend a Digital Marketing class on Social Media (online or in person)

• Digital Speed Conference• Join your local Social Media Clubs & attend (or lead)

an event.• SMC/SMCSeattle (Twitter/Facebook)• www.Meetup.com

Read, Read, Read

• Microsoft Library (search SM, Forrester…)• www.SlideShare.com • Twitter links• Social Media Bloggers

Favorite Bloggers…

Suggested Bloggers:Beth Kanter - http://beth.typepad.com/ Brian Solis - http://www.briansolis.com/ BuzzGain - http://www.buzzgain.com/ Chris Brogan - http://www.chrisbrogan.com/ David Armano - http://darmano.typepad.com/ FutureWorks PR - http://www.future-works.com/ Guy Kawasaki - http://blog.guykawasaki.com/ Jeremiah Owyang - http://www.web-strategist.com Nicole Jordan - http://www.kickingsand.com/ PitchEngine - http://www.pitchengine.com/ Scobleizer - http://www.scobleizer.com/ Shel Holtz - http://blog.holtz.com/Social Media Club - http://www.socialmediaclub.org/

Stowe Boyd - http://www.stoweboyd.com/message/bub.blicio.us - http://bub.blicio.us/ Charlene Li - http://www.altimetergroup.com/ Doc Searls - http://blogs.law.harvard.edu/doc/ Geoff Livingston - http://www.livingstonbuzz.com/blog/ Jennifer Leggio - http://blogs.zdnet.com/feeds Jeremy Pepper - http://pop-pr.blogspot.com/ Paul Gillin - http://paulgillin.com/ PR-Squared - http://www.pr-squared.com/ Seth Godin - http://sethgodin.typepad.com/ Silicon Valley Watcher - http://www.siliconvalleywatcher.com/ Social Media Release - http://www.socialmediarelease.org/ Tara Hunt - http://www.horsepigcow.com/

Mash up Your Blog Feeds…

Sim

chabe’s

Allt

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Conferences …

• Attend SM Minds 1st Annual Microsoft Social Media Summit (FY10)

• SXSW (South by South West), Austin, TX• Web 2.0• …

The End