Empowering Everywhere.January 2014

Agenda Partners

overview Kony Overview The Multi

Channel Challenge

How does Kony address the Challenge

Platform Overview

3

HMS – Company overview

• The leading Financial IT & professional

services consulting firm in Israel

• 200-strong elite team of professional experts

focused on financial organizations

• Over 21 years of “hands on” experience

Our uniqueness

• We leverage our expertise, business knowledge and

technological capabilities to continually provide our

customers with sustainable business advantage

3

Selected Customers by Sectors

4

Financial Institutions

Leading Corporations

Investment Houses and

Credit Agencies

InsuranceCarriers

Regulators

4

Business Partners

Ideomobile – Company overview

5

• Full service provider of mobile and cross channel solutions with focus on financial services and healthcare sectors

• In charge of delivery and support of digital customer engagement channels for 6 leading financial institutions and healthcare providers

• Founded in 2007• First product released in 2009• 1400 employees• 350 customers• 600% growth in past two

years (fastest in the industry)

600+ published apps

20 million+ app users every day

1 billion+annual user sessions

3 of the top 6US auto brands

3 of the top 5insurance companies

Top 20 global SI partners

2 of the top 3US banks

3 of the top 5US airlines

A leader in the 2013 Magic Quadrant for Mobile App Development Platforms

Value—promised and delivered.

Hospitality

$750Min mobile booking revenue

Manufacturing

20%field productivity gain

Financial Services

1 million+active users worldwide

Health Insurance

< 49 daysto pilot a multi-channel app

Pharmaceutical

70%saved in mobile dev costs

Airline

$750Mincrease in mobile sales

Partners

Customers

Manufacturing Mining Insurance Automotive

Utilities/Services Healthcare / Pharma Financial Services Consumer / Retail

Hospitality

Platform Partners Technology Partners SI Partners

The Multi Channel Challenge

Video:

Konyיתרונות מרכזיים של כולל Multi Channelפיתרון• .Desktop Webמלאמשתמש • .חווית פלטפורמה לכל אופטימאליתלקצה • קצה .משולבפיתרון היישום חיי מחזור לכלאינטגרטיבי • .פיתרון שונים– מוצרים שילוב לאאחד • .קוד תצורות, / הפלטפורמות סוגי לכל•SLA והמכשירים ההפעלה מערכות בכל עתידית לתמיכה

החדשים.אפליקציות • . פורטפוליו המקור קוד כולל עשיר•Fast developers on-boarding . הדרכה– חומרי של עושרתחרותי • .ROIו- מחיר מוכח מוכחות • לקוחות הצלחות - B2Cבמאות .B2Eו

10

בעולם הצומחת הדיגיטל פלטפורמת

Konyתועלות עסקיות של •( , ותחזוקה פיתוח עיצוב זמני (.TTMקיצור•: בזכות סיכונים הקטנת

SLA . בעולם ייחודי. , והפצה פיתוח עיצוב בין חלק מעבר. מיידי לשימוש מוכנות אפליקציות של טמפלטים. ייחודי ידע בעלי במפתחים תלות צמצום

• . ותחזוקה פיתוח עלויות מהותית הקטנה•. , מובנים – ובדיקות ניהול כלי אחד קוד כתיבת איכות שיפור

11

The Multi-Channel Challenge

Consistent view and experience in every interaction

Customer views her account balance upon receiving a paycheck alert and securely transfers money between accounts

8:00 AM – mobile

Customer logs in to view and modify her spending goals for the period and notices a credit card offer on her home page

9:00 AM – desktop

While on the plane with her iPad, she locates the offer, reviews and submits the application

11:00 AM – tablet

Upon landing, the customer receives a notification that her application has been approved. She clicks to read the details

1:00 PM – mobile

While in a cab, she pulls her iPad for a better view of all her accounts and links the credit card to her consolidated accounts view

3:00 PM – tablet

Customer accesses her account to set scheduled payments for the new credit card and ties spending goals.

6:00 PM – laptop

Enterprise Experience

Platform

Line of Business

IT SecurityDevelopers

“ I need an easier way to manage all this new stuff…”

“ I want to access our data and apps—anywhere and everywhere.”

“ I need to develop for new platforms, but it’s hard and expensive.”

User-First ExperiencesMulti-Channel SaaS Apps

Multi-channelApplication Development

Edge-optimizedManagement & Security

How does Kony address this challenge?

Run everywhere.Mobile

Tablets

Desktops and Kiosks

Build everywhere.Broad Native Support

Web (mobile + desktop)

Single Page Architecture

Standard

Mixed Mode

Hybrid

Individual, device-optimized sites

MBaaS

Messaging Sync Integration

Write once.A single code base.

4.x 5.x

Today

3.0

6.0 7.0

Kony SLA: Future Proofing

Kony Platform Version

3.0 3.5

4.0

4.0

2.3

7.0 8.0

2.5 4.5 5.0 5.5 6.0 6.5

6.x

8.1

10.x

7.xiOS

Android

Blackberry

Windows Phone 7.5

Windows 8

Kony has you coveredOS Upgrade: 30 days*

New Device on New OS: 90 days*

* from release to developers

20Copyright © 2012 Kony Solutions, Inc. CONFIDENTIAL 20

Highlights

• Recognition from customers that delivering Apps for each OS by building them all natively is cumbersome

• The scale of supporting Mobile Apps is now being recognised

• Mobility market and Spend $s will comprise• Developing monetization strategies• Process re-engineering on back-end services• Multi-platform testing ( and multiple device variants )• Building in security and quality• Managing the distribution and updates of Apps to App stores• Aiding App discovery and distribution• Capturing appropriate analytics and reviewing them• Evolving Apps over time to make them better• Integrate mobile apps into the single customer view

Reflects our learning: Market infancy now, growth in full lifecycle coming

20

Forrester Report 2012

21Copyright © 2012 Kony Solutions, Inc. CONFIDENTIAL 21

Actual Customer Case Study: Tier 1 US National Insurance Company

21

Platform Overview

Public Cloud Hybrid Hosting On-Premises

Kony Multi-Channel Experience Cloud

Kony DevelopmentCloud

Kony VisualizationCloud

Kony Apps Cloud

Customer Apps Enterprise Apps SaaS Foundation

Kony Cloud Foundation

Kony ManagementCloud

The Kony Experience Platform:

Design, build, and manage great apps.

Get to market with speed and confidence.Activate fully customizable and brandable to meet your needs. Full of best practices and features unique to your industry.

Kony Healthcare

Kony Private Banking

Kony Retail Banking

Kony Commercial Banking

Kony Retail Kony Utilities Kony Insurance

Kony Apps Cloud:

Customer ExperiencesReady-to-run apps.

Visualization Cloud

Multi-Channel Design Challenges70% of defects in app development are categorized as UI defects.

Reinterpret business requirements

Recreate designs Must rely on image

assets and style guides

Lacks ability to easily collaborate Unable to experience the real app before production Live apps fail business requirements

Legacy tools are blank-canvas

Design for each platform/device

No re-use of prototype code

Legacy tools don’t implement designs

WYSIWYG interface Design for all or each channel

individually Native widget rendering Dynamic multi-channel flex layout Device library of phones, tablets,

and desktop Switch between OS, device, and

screen orientation

Designer ToolsVisual Canvas

Device-specific or common widget collections

Theme and skin library Pre-packaged & user defined Customizable asset properties

Designer ToolsDesign Library

Drag once, use everywhere.

Designer ToolsDynamic design link to Photoshop

Instantly copy image properties

Adobe Photoshop Kony Visualizer

Design navigation and workflows Event-based actions Native operating system actions Export JS to Kony studio Mirror workflows across devices

Designer ToolsWorkflow Editor

Designer ToolsDesign ViewerPreview on simulators in real time

Functional apps in HTML, CSS, and JS

Native rendering on devices for review

No compilation or coding required

Functional app as development spec

Designer ToolsApp Generator

Visual requirements authoring Validate, prioritize, and approve Track through development & QA

Designer ToolsRequirements Manager

Development Cloud

Kony Development Cloud

Build once, deploy everywhere.

The enterprise grade platform to design,

develop, test and manage native, web and hybrid

applications.

Multi-channel with a single code

base

Intuitive developer

tools

Enterprise-grade cloud

services

Analytics and reporting

Development Framework

Kony Development Cloud

Provisioning Account Management

Authentication &

Authorization Reporting &

Analytics Monitoring BillingKony

Clo

udFo

unda

tion

Clou

dSe

rvic

esD

evel

oper

Fram

ewor

ksD

evel

oper

Tool

s

Native Web HybridBlend native capabilities with richHTML 5 for fully optimized apps

API CapabilitiesCross-Channel: Channel-Specific:

Orchestration Device DetectionWeb Apps Integration Messaging Sync

Kony Studio

Visual App Designer

Event Flow Editor

JS Code Editor

1-Click Deploy

Data Mapper

Device Simulator

Integration Designer

3rd Party / Native SDKs

Form, service, data mapping and event designers

Consistent user experience Extensive library of native and

web widgets Import native SDK and 3rd-

party widgets Configure native UI controls

without coding

Kony Developer ToolsVisual App Designer

Point-and-click integration to enterprise systems

Explore business objects within enterprise and 3rd party systems

Test service request and responses

Define custom web service fields

Kony Developer ToolsIntegration Designer

Map backend data objects to frontend assets

Create composite data fields Execute data transformations

Kony Developer ToolsData Mapper

Write code as needed Intellisense to speed up coding Access to Kony APIs and

backend enterprise services (mBaaS)

Debugger to test and fix code Import and reuse native code

Kony Developer ToolsJavaScript Code Editor

Import custom code and 3rd-party libraries

Single API to access custom code

Import wizard for iOS, Android, Blackberry and Windows code

Incorporate device peripherals such as barcode reader and Bluetooth

Kony Developer ToolsImport & Reuse Native Code

Configure complex app workflows Manage navigation, enterprise

integration, functions and more Create inline code snippets and

expressions Visually manage conditional logic and

branching

Kony Developer ToolsEvent Flow Editor

Instantly preview on devices and simulators without compiling code

Auto preview on actual phones, tablets and desktop

Share with reviewers on the cloud

Kony Developer ToolsDevice Simulator

Kony JavaScript Developer Framework JavaScript APIs Open standards-based JavaScript

interface Thousands of Packaged APIs Native API mapping Consumable via 3rd-party tool /

native SDK or Kony Studio Reuse existing code

Operating SystemPhone

AccelerometerGeo Location

CameraSMS

InternationalizationBookmark & Refresh

Device Services

NetworkCross-channel push

StreamingService Invocation

Header ManipulationAvailability

Network

MathStringTableTimeAlertsi18n

Utilities

Rich DrawingCharmBadge

Live TilesGesture

Themes & Skins

UI/UX

CryptographyEnterprise IAM

FIPS 140-2

Security

Access Native StorageOffline Data AccessSync Services withconflict resolution

Data Services

Develop web apps with HTML5, JS and CSS3

Deliver device specific browser-optimized HTML5 markup

Reuse UI/UX and business logic with HML5 SPA

Incorporate native device capabilities into hybrid apps

Import and reuse 3rd-party frameworks

Kony JavaScript Developer FrameworkNext Generation HTML5

Tools / Frameworks

API

Outcomes

Integration

Device Specific

HTML 5/4

Kony mBaaS

Channel Specific

Hybrid Mixed-Mode

HTML5/4, JS, and CSS3 for browser optimized web apps

Device-optimized native apps Combine HTML5 in a native container

with hybrid apps Web and native capabilities – only

where needed with mixed-mode apps Cover iOS, Android, Blackberry,

Windows, Symbian, J2ME

Kony JavaScript Developer Framework Development Outcomes

Functional Services / Capabilities

Visual mapping tools

Proprietary Enterprise Connections Kony for SAP Siebel PeopleSoft JD Edwards

Support all Web Service protocols REST SOAP

JDBC Database Connectors MS SQL Server Oracle IBM DB2 and more

Data mapper & integration designer to tie frontend to enterprise

Kony Cloud ServicesIntegration

SharePoint Salesforce Many more

JSON Web scraper

Data Transformation Sky Explorer Enterprise

Explorer

Realtime Batch Sync/Offline

Web ServicesSkyMobile

Kony Enterprise Federation Security (VPN, HTTPS, …)

connectorsadapters

Firewall

Composite web services definition editor Synchronous/asynchronous service

execution workflow Optimize performance Record and simulate service definitions

Kony Cloud ServicesOrchestration

Database with over 10,000 devices

Dynamic device identification Optimized rendering for

HTML5/4 and SPA Cover iOS, Android, Blackberry,

Windows, Symbian, J2ME

Kony Cloud ServicesDevice Detection

Single API interface for iOS, Android, Windows and Blackberry

Context-aware targeted messages Segmented marketing campaigns Apple Passbook integration Reporting and analytics console

Kony Cloud ServicesMessaging

Kony Messaging Service

JavaScript

Push(Coming soon: Email / SMS)

IOS Android Tablets

Manages offline app behavior Reconcile and sync offline data Support persistent or direct

sync Rules-based conflict resolution Define sync events (timer,

scheduled, event-based) Management console

Kony Cloud ServicesSync

Management Cloud

Supporting the ever growing mobile environment

Mitigating risks posed by a wide variety of devices.

Managing the complexity of securing and managing apps, devices, and content.

Staying ahead of today’s variables and being ready for the next shiny new thing

Multi-channel management challenges

Staying ahead

Supporting growth

Mitigating risks

Managing complexity

Kony Management Cloud

Intelligent Enterprise Mobility ManagementA next-generation EMM platform to manage your mobile apps, devices and content.

Developer Tools

DevelopmentFramework

Enterprise-Grade Cloud Services

Cloud Foundation

200+ policy configuration options

Disable device features such as camera, app store, Siri

Blacklist WiFi networks to restrict man-in-middle attacks

Utilize geo- and time-fences Easily resolve policy conflicts

with wizard UI Secure browser (on roadmap)

Kony Cloud ServicesDevice Management: Surgical control

View all enrolled devices on map Lock any device with just two clicks Wipe with confirmation — full or

enterprise Prevent future enrollment of lost

devices

Kony Cloud ServicesDevice Management: Locate and Wipe

13

2

Employee 1 iPhone

Employee 2iPad

Employee 3 Android

Use geo- and time-fences to change security policies on the fly

Update permissions in real-time for role changes

Set compliance actions for jailbreaking, removing MDM control and more

Kony Cloud ServicesDevice Management: Automate tasks

Role Location

Information

Containerize private apps and add security policies

Deploy apps using secure enterprise app store

Build context-aware apps

Kony Cloud ServicesApp Management

Inject security layer at app build Wrap security at app publish Reduce development complexity Enable SSO, context-aware

features

Kony Cloud ServicesApp Management: Containerize

Kony ManagementCloud

App

AutomaticallySecured AppAppApp

Publish private apps Import public apps Role-based access Volume Licensing (on roadmap)

Kony Cloud ServicesApp Management: Enterprise App Store

Empowering everywhere.

ההקשבה על תודה

רדין רשףמוצרים תחום מנהל

HMS 050-7970777נייד:

Reshef@hms.co.il

ליכטנפלד דןל" Ideomobileמנכ

054-3454451נייד: Dan@Ideomobile.com

Appendix – Case Studies

• Deployed in 28 countries across 18 different languages• Electronic Wallet on Mobile Phone• Mobile Payments using P2P & NFC payment

technologies• Consumer credit functionality with location-based

services (ATM & branch locater)• Remote Deposit Capture

• Accelerated multi-channel deployment: iPhone, Android, BlackBerry, Windows Mobile, Palm, Symbian, mobile web

• Total effort savings of 50% leveraging Kony Configurability capabilities

• Servicing customers across 28 countries throughout Asia, Europe, Latin America and North America

Citi: Creating a global applicationacross 28 countries

Benefits

Solution

Bayer is a global leader in the fields of health care, nutrition and high-tech materials

• Global Mobile CRM solution for Bayer Healthcare OTC products (Aspirin, Bepanthen, etc.).

• Backend integration with Salesforce• iPad and Windows 8 tablets

• Will roll-out in 50 countries in the next two years

• Multilingual support from one code-base• Increased efficiency of sales reps when

visiting hospitals or remote doctors as a result of offline capable sync

BAYER: Mobilizing CRM for a more efficient sales process

Benefits

Solution

• The “full feature” Member App with resources to engage them on-the-go:

• Search for a provider• Check drug prices based on coverage• View personal health records• Find information on claims, coverage and benefits• Access ID cards

• Developed a mobile strategy and implemented mobile center of excellence

•Reengineered SDLC to align with the Mobile First approach

•Shortened SDLC from 9-12 months to 2-3 months.•A major shift from retrospective information to

real-time information, putting Aetna’s most popular online features at the member’s fingertips•Improved the members’ health care experience

A leading diversified health care benefits company with 37.2 million members

Aetna: Embracing multi-channel exclusively with Kony

Benefits

Solution

• MobileWeb, Android, iOS and BlackBerry• Rewards Program log-in and detail view• Proximity search for hotels with property photos

& descriptions• Book reservations with a list of upcoming

reservations, cancelling reservations functionalities

• 1st release in 3.5 months, 4 channels• 750,000 downloads in one year• $160M in booking revenue• 50% reduction in call center volume

Marriott International has grown to be a leading lodging company with more than 3,700 properties in 73 countries and territories worldwide

Marriott: Increased revenues and decreased costs with future proof

mobile strategy

Benefits

Solution

Siemens AG is a global powerhouse in electronics and electrical engineering, operating in the industry, energy and healthcare sectors

• Support of a global multi-channel CRM solution

• Support for tablets, smartphones and desktop web. from a single code base.

• Integration with Siebel

• Will roll-out across several countries• Multilingual support from one code-base• Increased productivity of remote employees

by allowing access to CRM data on-the-go

SIEMENS: Increasing productivity of remote employees with a multi-channel

CRM solution

Benefits

Solution

• Mobilized SAP business processes related to • Time Recording• Universal Work Lists • CRM

• A light-weight and secure mobile app accessible from iPhone devices

• Improved employee productivity • Reduced data capture errors • Encouraged more regular and timely

submission of timesheets

KPMG: Enabling human capital management on-the-go

Benefits

Solution

A leading provider of audit, tax and advisory services