- 1.Favorite QuoteSocial networks arent about Web sites.Theyre
about experiences.~Mike DiLorenzo
2. Lets Start with an ActivityDo this right where you are
sitting.1. Stretch both arms out beside you- then bring your hands
together, finger tips touching2. Now fold your hands so that your
fingers are intertwined- some of you have your right thumb over
your left and others left over right.3. This feels good doesnt
it?4. Now repeat the process, but this time switch your thumbs to
the opposite position.5. No cheating- put the opposite thumb on top
this time. How does this feel?6. Its uncomfortable isnt it? THATS
the point- today I would like you to be okay with something new,
something that is perhaps a bit uncomfortable.7. Theres nothing
wrong- just something you are not used to Shall we begin? 3. Why
Social Media? Vertical Engagement: One-Directional This type of
conference experience isvertical, one-directional, from
theorganization and speakers to theattendees. Here, the organizers
control theconference experience, the message,and ultimately, what
the audience
isthinking.http://jeffhurtblog.com/2011/10/05/four-conference-model-options/
4. Why Social Media?Multi-Directional EngagementThis type of
conference uses social networks offering attendees the ability to
create content, comments, posts, videos, etc. pertaining to the
conference.Social Media provides opportunities for attendees to
participate with each other creating a unique customized experience
for all
attendees.http://jeffhurtblog.com/2011/10/05/four-conference-model-options/
5. A Few Ways to ConnectDuringModerated Conference HashTag: Online
#PriesterhealthDiscussions, beta.hashtracking.com/ Webinars, QR
CodesLanyrd Site:http://lanyrd.com/2012/priesterhealth/ QR Codes 6.
Why a Conference Hashtag? Hashtags: The # symbolis used to
markkeywords or topics in aTweet. Hashtags were createdorganically
by Twitterusers as a way tocategorize messages. Clicking on a
hashtaggedword in any messageshows you all otherTweets in that
category. Hashtags are regularlyused at conferences toaggregate and
curateinformation. 7. Why a Conference Lanyrd site?Lanyrd was built
forpeople who attend,speak at, or organizeconferences.Lanyrd offers
events apermanent record ofspeakers, attendees,presentations and
anynotes, slides, videos orother files associatedwith the event. 8.
Why Twubs? The Twubs ConferenceSuite offers: Live Moderation
Conference Display Embed Widget Tweetups & EventScheduling Live
Event Audio &Presentation Streaming Conference & Event
Aliases 9. Why use Twitter and Facebook?Twitter: Neverunderestimate
thevalue of a tweet; asingle tweet canmultiply exponentiallybeyond
your currenttarget audienceFacebook offers a TONusing events.
Letssay we invite 30people on FB to attendthe PriesterConference
and eachinvites 100 friendsthats 3,000 PERSONALinvitations 10. Why
QR (Quick Response) Codes? On Marketing Materials Use a special QR
Code to offer 1 winner a freedownload, a freebie, a discount, a
gift card, etc. Promote a Keynote or Event QR codes can tell
attendees about the event inadvance and offer a website for more
info. Offer Help or Guidance Connect it to an FAQ web page to get
answersto their questions about the conferenceBuild Awareness Use
QR codes to build followers on Facebook,Twitter, the Blog or the
Website 11. Whats In It for the Priester Conference?10 Reasons to
use SM:1.Its FREE2.It Creates Buzz/Visibility Hash-3.It Boosts
Registrationtag4.It Creates a VirtualNetworking Hub5. It Helps Us
IdentifyInfluencers Priester6. It Builds Community Social7. It
Attract Exhibitors Media8. It Creates Relevant Content9. It Creates
a Priester ResourceDepositary10. It Allows us to Obtain/BlogMonitor
Feedback 12. Favorite QuoteFocus on connecting with the people, and
the toolswill all make sense.~Chris Brogan 13. Got Questions?Need
More Information?Marissa
[email protected]://twitter.com/Marissa_stonehttp://gplus.to/MarissaStonehttp://www.facebook.com/H.Marissa.Stonehttp://www.linkedin.com/in/MarissaStone
