Monster inc1

Presented by, Presented by, Ashita wilson Ashita wilson Neha lath Neha lath

Kumari rashmi Kumari rashmi Kuntal Kuntal

ContentContent

Company OverviewCompany Overview

Industry overviewIndustry overview Since the birth of the Internet, the Since the birth of the Internet, the

online recruitment market has seen online recruitment market has seen significant changes.significant changes.

It was influenced by the economic It was influenced by the economic downturn of 2001-2003.downturn of 2001-2003.

Many went bankrupt or merged with Many went bankrupt or merged with the major players:the major players: MonsterMonster CareerBuilderCareerBuilder Yahoo! HotjobsYahoo! Hotjobs

Company OverviewCompany Overview

Industry overviewIndustry overview Online recruitment is positioned to Online recruitment is positioned to

grow more quickly than other grow more quickly than other economic sectors.economic sectors.

Online advertising will exceed $16B Online advertising will exceed $16B by 2012 (mostly recruitment by 2012 (mostly recruitment advertising).advertising).

Mintel forecasts that recruitment Mintel forecasts that recruitment advertising and membership advertising and membership revenues will reach $5.9B in 2009.revenues will reach $5.9B in 2009.

Online BrokersOnline Brokers

Value for clients is created by:Value for clients is created by: Reducing search costs (big online Reducing search costs (big online

databases, 24/7, up-to-date).databases, 24/7, up-to-date). Personalization (user’s Personalization (user’s

preferences).preferences). The Internet makes The Internet makes

communication between clients communication between clients and trading partners easy.and trading partners easy.

IntroductionIntroduction

Founded in 1967, Monster is the Founded in 1967, Monster is the leading global online careers and leading global online careers and recruitment resource property.recruitment resource property.

Company also owns TMP Worldwide Company also owns TMP Worldwide and Yellow Pages.and Yellow Pages.

Provides services in N.America, Provides services in N.America, Europe, and the Asia-Pacific region Europe, and the Asia-Pacific region to more than 495,000 clients to more than 495,000 clients (Fortune 500 to small and medium (Fortune 500 to small and medium size enterprises, educational size enterprises, educational institutions, government agencies).institutions, government agencies).

Over 69 million resumes on its Over 69 million resumes on its database;database;

Monster.comMonster.com

Formed in 1994 – 454Formed in 1994 – 454thth commercial commercial website worldwide.website worldwide.

As a leader it offers innovative As a leader it offers innovative technology and superior services.technology and superior services.

The Monster global network consists The Monster global network consists of 22 local content and language sites.of 22 local content and language sites.

Has over 25M job seekers members, Has over 25M job seekers members, a resume database with more than a resume database with more than 17M unique resumes, over 100,000 17M unique resumes, over 100,000 member companies, over 1M unique member companies, over 1M unique job opportunities with the network.job opportunities with the network.

Monster.comMonster.com

Marketing is divided into local and Marketing is divided into local and global marketing segments.global marketing segments.

In 2004, Monster launched its “Go In 2004, Monster launched its “Go Local” initiative to reach deeper into Local” initiative to reach deeper into small and medium-sized business small and medium-sized business (heart of economy).(heart of economy).

Teamed up with Infinity Broadcasting Teamed up with Infinity Broadcasting to extend its local presence through to extend its local presence through 180 radio stations and their websites 180 radio stations and their websites (70 million weekly listeners).(70 million weekly listeners).

Acquired Jobsahead (Monster India), Acquired Jobsahead (Monster India), 40% stake in ChinaHR.com, jobpilot 40% stake in ChinaHR.com, jobpilot and emailjob.com in Europe.and emailjob.com in Europe.

Marketing strategy of Marketing strategy of monster.commonster.com Monster.com Launches New Integrated Marketing Monster.com Launches New Integrated Marketing

Campaign to Help Job Seekers and Employers "Get Campaign to Help Job Seekers and Employers "Get a Monster(R) Advantage" a Monster(R) Advantage" Campaign shines Campaign shines spotlight on new precision search technology, spotlight on new precision search technology, networking communities and career planning networking communities and career planning tools.tools.

The campaign highlights Monster's innovative The campaign highlights Monster's innovative resources designed to match people with the right resources designed to match people with the right job, and employers with the right talent: job, and employers with the right talent:

Search Better.Search Better. Plan Better.Plan Better. Connect Better.Connect Better.

Careerbuilder.comCareerbuilder.com

Owned by Gannett Co, Inc., Tribune Company, Owned by Gannett Co, Inc., Tribune Company, The McClatchy Company, and Microsoft Corp.The McClatchy Company, and Microsoft Corp.

Employee-Driven. Customer-FocusedEmployee-Driven. Customer-Focused.. CareerBuilder.com powers the career sites for CareerBuilder.com powers the career sites for

more than 9,000 Web sites, including 140 more than 9,000 Web sites, including 140 newspapers and broadband portals such as newspapers and broadband portals such as MSN and AOL. MSN and AOL.

It use world-class technology, data-analysis, a It use world-class technology, data-analysis, a comprehensive partner network and superior comprehensive partner network and superior customer service to match the right people with customer service to match the right people with the right jobs. the right jobs.


U.S.'s largest online job site, U.S.'s largest online job site, CareerBuilder.comCareerBuilder.com puts over puts over 1 million jobs1 million jobs in front of poised job in front of poised job seekers wherever they are - at home or at work - in seekers wherever they are - at home or at work - in print and on the Internet. print and on the Internet.

More than More than 23 million unique visitors23 million unique visitors come to the come to the site every month to check out the opportunities in site every month to check out the opportunities in every industry, field and job type.every industry, field and job type.

Gannett acquired an additional 10% stake in Gannett acquired an additional 10% stake in CareerBuilder from Tribune for $135 million. CareerBuilder from Tribune for $135 million. Ownership stakes as of that date are as follows: Ownership stakes as of that date are as follows: Gannett (50.8%), Tribune (30.8%), McClatchy Gannett (50.8%), Tribune (30.8%), McClatchy (14.4%), and Microsoft (4%).(14.4%), and Microsoft (4%).


CareerBuilder.com strives to CareerBuilder.com strives to incorporate the following values incorporate the following values into everything that we do: into everything that we do:

1.1. Candor.Candor.2.2. Disciplined Freedom.Disciplined Freedom.3.3. PassionPassion4.4. AgilityAgility5.5. Easy to do business with.Easy to do business with.

Employementguide.comEmployementguide.com The Employment GuideThe Employment Guide was founded in 1997 when was founded in 1997 when

its previous owner, Trader Publishing Company, its previous owner, Trader Publishing Company, bought bought The Detroit Employment GuideThe Detroit Employment Guide..

the company has expanded and has print the company has expanded and has print publications in over 75 metropolitan areas, in publications in over 75 metropolitan areas, in addition to hosting over 250 job fairs addition to hosting over 250 job fairs annually. Dominion Enterprises, headquartered annually. Dominion Enterprises, headquartered in Norfolk, Virginiain Norfolk, Virginia

The Employment GuideThe Employment Guide and is a media and and is a media and information services company for employment, real information services company for employment, real estate, recreation, and industrial markets in the estate, recreation, and industrial markets in the United States.United States.

Employementguide.comEmployementguide.com The site also offers resources geared toward job The site also offers resources geared toward job

seekers, which range from educational seekers, which range from educational opportunities to job fairs to a video center. It opportunities to job fairs to a video center. It differentiates itself with the scope and number of differentiates itself with the scope and number of videos available on a variety of subjects.videos available on a variety of subjects.

To identify the website’s audience demographics, To identify the website’s audience demographics, a a PDF is availablePDF is available, which demonstrates via pie chart , which demonstrates via pie chart the age, gender, income and traffic source that the age, gender, income and traffic source that makes up the site’s job seeker audience.makes up the site’s job seeker audience.

Through this site, you can:Through this site, you can:1.1. Filter applicants by skills and qualifications.Filter applicants by skills and qualifications.2.2. Edit, renew, and monitor job postings online at any Edit, renew, and monitor job postings online at any

time.time.3.3. Review applicants via email.Review applicants via email.

Business ModelBusiness Model

Business Model wasn’t created out Business Model wasn’t created out of a new idea.of a new idea.

Offline business examples:Offline business examples: Real estate agencies.Real estate agencies. Insurance agencies.Insurance agencies. Stock brokers.Stock brokers. Travel agents.Travel agents.

Online brokers were born with the Online brokers were born with the fast spread of the Internet usage.fast spread of the Internet usage.

GBF ModelGBF Model

Value PropositionValue Proposition Reducing costs (time, pleasure, Reducing costs (time, pleasure,

not always money).not always money). Available 24/7.Available 24/7. The amount of resumes and job The amount of resumes and job

postings.postings. Technology (personalization).Technology (personalization).

GBF ModelGBF Model

Network EffectsNetwork Effects Strong.Strong. First-mover advantage (454First-mover advantage (454thth

commercial website worldwide).commercial website worldwide). Heavy spending on advertising Heavy spending on advertising

and building its brand name.and building its brand name. More employers – more job More employers – more job

seekers. seekers.

GBF ModelGBF Model

Economies of ScaleEconomies of Scale A large portion of the Industry’s A large portion of the Industry’s

costs are fixed.costs are fixed. The company is not completing The company is not completing

transactions on any behalf of its transactions on any behalf of its consumers.consumers.

Only creates the leads. Only creates the leads. It is easier to deal with a few big It is easier to deal with a few big

employers with large number of employers with large number of postings. postings.

GBF ModelGBF Model

Customer RetentionCustomer Retention Medium.Medium. Higher because of the site’s Higher because of the site’s

“stickiness”.“stickiness”. Lower because job seekers tend Lower because job seekers tend

to use several methods to look to use several methods to look for a new job.for a new job.

Revenues and cost.Revenues and cost.

Revenues are collected by:Revenues are collected by: Commissions and other transaction-Commissions and other transaction-

related feesrelated fees Subscription feesSubscription fees AdvertisingAdvertising System integration feesSystem integration fees

Cost categories:Cost categories: Cost of revenuesCost of revenues Product development costsProduct development costs Sales and marketing costsSales and marketing costs G&A expenseG&A expense

GrowthGrowth The success of this Commercial site The success of this Commercial site

depends on its brands and their value.depends on its brands and their value. By expanding the brand’s Website and By expanding the brand’s Website and

making it more friendly to it’s Client it making it more friendly to it’s Client it manages to attracts and expands the client manages to attracts and expands the client base.base.

Based on the growing number of other Based on the growing number of other Internet sites and relatively low barriers to Internet sites and relatively low barriers to entry the market.entry the market.

Rapid evolution of the market requires Rapid evolution of the market requires continuous improvement in the continuous improvement in the performance, features and reliability of all performance, features and reliability of all Internet content by the Industry.Internet content by the Industry.

Questions???Questions???