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'My Morning Story' is a participatory project put together by RMIT media
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Integrated Media 2, 2012
By Madeleine Rebbechi, Taylah Kleid,Thomas Russell, Georgina Wills and Kat Drutschinin
My Morning StoryMy Morning Story
ConceptConceptWhat’s the first thing you do in the morning? How do you take your coffee? Are you always running late for the train? What does your alarm sound like?
Whether it’s what you have for breakfast or the people you cross paths with on the way to work, we want you to tell your Morning Story.
Through text, images, video and audio, we want you to create a snapshot of your morning ritual and share it with us via email, Twitter, Instagram or ABC Pool. The end result will be a collection of mornings; a collage of your daily experience.
1. An accessible idea2. A chance for each contributor to tell their
own story3. A variety of platforms4. Across all media
Call outsCall outs
PlatformsPlatforms
Twitter: Call outs, promotion, links to submissions on Tumblr/ABC Pool pages
Facebook: Used mainly for call outs
Tumblr: Static call out, posting submissions in a collage-like format, regularly updated with text, image posts
Instagram: User generated content, curated by platform manager and posted on Tumblr
ABC Pool: Collecting existing works into our project, posting multimedia submissions, reaching out to a different/more varied network
Key audienceKey audience
• Young people
• Confident and techno-savvy
• Intelligent and creatively inclined
• Short on time
• Possesses own laptop and smart phone
• Students, creative professionals
• Uses more than one social media platform
Marketing Strategy
• Facebook event call out:
introduction/information
• Initial twitter call out, regular ‘reminder’ tweets
• Creation of hashtag #mymorningstory for
and instagram
• Direct call outs for specific submissions, ie. text
or audio posts
• Reached immediate and extended networks
through word of mouth; approaching friends and
peers to submit their work
SubmissionsSubmissions
• Submissions encouraged across all platforms• Varying in medium, quality and theme• Majority of submissions came via the Instagram hashtag #mymorningstory• Promoted submissions via Twitter• One audio submission, from fellow student Tess Lawley, was featured on the ABC Pool home page• As a result, our My Morning Story project was featured on Pool the next week
“Sonorous notes of spring envelope me as I wake slowly, laconic from slumber. Shy rays of sunshine bathe my bed spread with tepid warmth and I am instantly elated. The covers are pushed back without trepidation and my feet remain bare on floorboards warmed ever so slightly. There has been a turn, a gear shift, a new path is paved towards watermelon and sunshine.”
CurationCuration
• Most submissions were posted on the
Tumblr page, with those of exceptional
quality being promoted on Twitter as well
• Tone of submissions was demonstrated
through example posts by group
members, ‘inspiration’ sourced from other
sites
• Face-to-face request for submissions
proved to be successful, with more of an
investment from the contributor
• Those specifically requested
submissions were generally more
elaborate
ResultsResults• Over 100 photo entries• Dozens of text entries• Audio piece featured on ABC Pool• My Morning Story featured project on ABC Pool• Final ‘collage’ curated via Glossi page
The Future: My Morning MansionThe Future: My Morning Mansion
The Future: My Morning MansionThe Future: My Morning Mansion
Thank youThank youGlossi: http://www.glos.si/mymorningstoryTwitter: @mymorningstory_Tumblr: mymorningstory2012.tumblr.comInstagram: #mymorningstory