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A few tips for optimizing your LinkedIn Profile, as of March 2013
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Optimizing Your LinkedIn Profile
Steps to Improving Your Profile
Improving Your LinkedIn Profile: Method 1
Improving Your LinkedIn Profile: Method 2
LinkedIn Headline
Contact Information
Ensure that your Contact Information is complete,with email, phone, IM, Twitter, and websites you would like your clients to visit.
LinkedIn Summary, a/k/a Elevator Pitch
The two key suggestions for writing a summary:
• Write it in first person• Add keywords to help people find your profile.
Customizing Your Profile’s URL
It’s easy to do!
Skills & Expertise: Method One
Skills & Expertise: Method Two
Groups
Joining a Group
You can join a Group using the “Group” tab at the top of the page; or
You can search for specific Groups using LinkedIn’s search field.
Joining a Group
Enter a search term and multiple Groups will be suggested. To see the full list, click the eye-glass icon.
Sending a Message to a Group Member
Message Function is not visible until you hover your cursor over it
The Right Way To Ask For Connections
Don’t send a generic request to connect!
The RIGHT WayWhen reaching out, send a personal message about your last phone call, meeting or shared event. Tell the person why you want to connect.
Establishing Credibility In Your Field
Once you’ve improved your static profile, you need to enhance it with dynamic content to show that you are a trusted and knowledgeable partner.
Adding content of interest to your clients will establish your credibility and will make you top of mind when they are ready to make a purchasing decision.