Optimizing LinkedIn

Optimizing

For Business

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Learning Objectives

By the end of this training, you should be able to:1. Lists the benefits of LinkedIn2. Learn to navigate the LinkedIn site3. Optimize your keyword ranking4. Customize your Public Profile link5. Learn how to get recommendations6. Integrate LinkedIn with Twitter7. Optimize the Summary, Websites, and Work

Experience section


What LinkedIn has to offer

LinkedIn is probably the best social media network for business today. Online Presence

Establish your professional or company profile Reach Out

Build and expand your professional and business contacts/network

Explore Opportunities Whether you’re looking for a career opportunity, winning new

clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners.


LinkedIn Dashboard 101

Home Your professional

dashboard Post an update View your wall

(network activity) Share information



Profile Snapshot is your next-generation business card Name Location Current title Past positions Education Recommendations Links to your websites



Summary section allows you to provide an engaging description that highlights who you are and what you do - think of it as your personal pitch.



Good stuff to showcase on your profile… Experience Education Recommendations help illustrate your achievements,

project credibility, and show why people enjoy working with you.



Additional Information Websites: link to a personal blog, company website, etc Interests: list the things that you enjoy doing, learning

about, etc Groups and Associations: either list professional

organizations or display badges of LinkedIn groups that you are a part of

Honors and Awards



Contacts Add or remove connections Organize your connections Network Statistics

Number of first, second, and third degree connections Regional and industry breakdown of your network



Groups Join your professional groups Like and comment on discussions Follow the most influential people in your groups Create your own group



Jobs Search for open jobs by location, company, date posted

and more. Post your job to receive applications from high-quality

applicants.



Inbox Send, receive, and manage messages Accept or ignore invitations

Companies Check the companies you want to follow Add your own company



More Answers section - gain more exposure and become

known as really an expert and break through in a specific industry or niche



More Get More Applications section - Use apps to share content,

(i.e. WordPress, SlideShare, Google Docs)


Ranking High on LinkedIn Search

Ranking higher on LinkedIn in your certain keyword:

Allows you to be found by more people

Allows you to make more leads, more sales

Gives you more credibility

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Your Industry

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It’s very powerful if you can leverage adding keywords in your profile to rank first… or even on the top page.

To find your keyword, think about the industry you’re in. If you’re in real estate If you’re a web programmer If you’re a web developer If you’re in sales

Top Keywords

Then think about what would people be searching for on Google or Yahoo, or Bing to find you or your service.

Optimize Your Keywords

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To increase your LinkedIn ranking, choose your keywords and add it on 5 different sections of your profile.1. Headline2. Current Work Experience3. Your Past4. Summary5. Specialties

Example: If you’re in Sports Industry, add the keyword “sports” in your profile sections.

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Getting the Top Spot on LinkedIn

Tips: Make it look clean Make it look simple Make it congruent

with your messaging and your topic


1. Headline 2. Current Work Experience3. Past Work Experience

Keyword “Sports” is highlighted

3 most powerful sections on your Profile. It’s what people see first when they do a People Search.



Headline

Current Work Experience

Past Work Experience

Keyword “Sports” is highlighted



Summary


Specialties


No Keyword Stuffing

Don’t do this!

When you add keywords on your Profile…Don’t make it look spammyMake it as clean as possibleAbide by the rules of

LinkedIn



Get Your Own LinkedIn URL

You can customize your Public Profile Link and add it on your:Email signatureBusiness cards On other social networking sitesAnywhere you want


To edit your Profile Link, follow the steps below:1. On the LinkedIn page, click the Profile tab, then select Edit Profile.2. Click the Edit link beside your Profile Link.

3. On the Your public profile URL section on the right, click the Customize your pubic profile URL link.

4. Enter your preferred profile name (should be clean, simple, and brandable), then click Set Custom URL.

Get Your Own LinkedIn URL


What People Say About You

Recommendations on LinkedIn are extremely powerful for your profile because it reinforce your professional identity online.

It adds a lot of social proof.

The more people that vouch for you the better.


Recommendations on LinkedIn

Why get recommended? It helps you hire and get hired It helps you find customers and

partners It builds your brand and reputation It makes your network more valuable

Who should recommend you? Former managers Colleagues and co-workers Customers and clients Business partners


Giving and Getting Recommended

The best way to receive recommendations is to give first. Give recommendations as much as you can.

LinkedIn allows you to … Request from colleagues and clients Choose which recommendations to

show on your profile


LinkedIn and Twitter Integration

You can tweet your LinkedIn status to your Twitter followers or automatically post your tweets as your LinkedIn status. Or do both.

To manage your Twitter settings1. Login to your LinkedIn account.2. Hover your mouse over your

name on the top-right of the LinkedIn page, then click Settings.

3. Under the Settings section, click the Manage your Twitter settings link.


Summary

Now your Summary is: The meat of your Profile The main kind of body The part that you want

everyone to read.

You want to tell people: Who you are Who you help And how you help them


Structure of Summary

1. Who you are Make it so easy for people to

understand basically what they can get from you as a relationship or as a connection

3-5 sentences at a time for the paragraphs

2. Who you help Be specific on what location you serve Niche down to a specific thing

3. How you help them Call to actions (Example: “If you want

a free weekly listing for my foreclosures, then [call, e-mail, go to website]”)


Specialties

Keywords for others to find you via the LinkedIn search tool

The keywords can be your past titles, your skills and names of companies, applications, industries, countries etc that you have experience from.

Specialties is right below the Summary of your Profile.


Customize Your Websites

As opposed to having the generic My Website, My Website, My Company, you can create your own custom title.

Instead of showing…

You can show this…

This is going to help you drive more traffic to your website, blog, or contact page.


Work Experiences

Your career history tells your story. Be sure to: Include both current

position and past positions Detail specific

accomplishments in each Let typeahead find your

company, so you can connect with past colleagues


Work Experiences

You can add and edit your current and past work experience.

They will be listed based on the time period you set.

Specify your Title and Job Description


LinkedIn Help Center

To learn more, go to http://learn.linkedin.com/

Self Improvement

Optimizing LinkedIn