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27M Small Businesses in the US
Fortune 1000
6M employer businesses
21M solo entrepreneursAm I making money? What can I do to spend more time with family?Am I in trouble with the IRS?
Outright Focus
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Small Business Possibility vs Reality
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Digital Data Paper Persistent
Story of “Victory Garden of Tomorrow”
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Outright is Joe’s “Business Brain”
Before … Spreadsheets, Paper
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During … Five Minutes to Delight
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“How Am I Doing” Dashboard
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Staying Organized for Taxes
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After … Happy Joe
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Outright is Uniquely Positioned to Win
• Small-business centric customer experience
• Efficient, scalable customer acquisition
• Creating value from big data
• Effective revenue model
• Right team for the opportunity
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Top Rated, Most Used eBay Seller App
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100,000+ Customers Adding Growing Amounts of Rich Transaction Data
Tra
nsac
tions
In
Out
right
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Effective Revenue Model
Free Tier … how am I doing?
Paid Tier … taxes, long-term trends
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Indirect revenue Subscription
The Right Team
• Investors: Shasta, First Round Capital, Sequoia
• Steven Aldrich, CEO
• Kevin Reeth, Product Management & Co-founder
• Ben Curren, CTO & Co-Founder
• Laurel Lee, Product Management
• Ryan Thompson, Business Development
• Laura Messerschmitt, Marketing
• Christie Strasia, Customer Care
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Looking for Accelerants
• What we want: – Data and distribution
• What we can do for you: – Provide your customers with a great on-line accounting
and tax service … using your data to improve the customer experience
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