Upload
palio
View
1.798
Download
0
Tags:
Embed Size (px)
Citation preview
What Are QR Codes?
Outline
• What are QR codes?
• Increase in smartphone use
• Applications of QR codes
• Problems associated with the industry
• Companies that specialize in QR codes
• Appendix
What Are QR Codes?
―QR code‖ stands for quick response code
• Creates a link to a URL, coupon, map location, or contact
information, and can initiate an SMS (text message) session
First used to track auto
parts in Japan
Popular in Europe and Asia
QR codes differ from traditional bar codes
QR codes
• Can be read from any angle
• Store information vertically and
horizontally
• Can be read by a smartphone
• Connect you to something else
Bar codes
• Store information vertically and
have limited space
• Must be aligned properly to be
read
• Are read by a scanner
QR codes turn print media into interactive media
• Codes can be changed in real time to reflect continually changing
campaigns
Printed Digitally rendered
To read QR codes on your phone, you should
• Download a reader that supports your phone
– Either go to a reader Web site or the app store on your device
• Open the reading application on your phone
• Take a picture of the code, making sure it fills the whole screen
• The reader should direct you to information stored in the code
Generating a QR code is easy and free
1. Select the type of content you want to be stored in the code.
2. Type the information in the content box.
3. Click generate.
4. Copy your code and place it anywhere digitally.
• Example of a free code
generator program:
http://www.kaywa.com
Palio.com
Increased Smartphone Use
Increase in mobile Internet creates new advertising media
• 27% of mobile phone users
have downloaded an app
– New apps are being created
every day
• 22 billion Web pages viewed
by 50 million users
– Increase of 200% since
February 2009
• The United States is
estimated to spend $41.5
billion on wireless data
Advertisers should use QR codes to reach consumers
• The availability of Internet-
capable phones has created
an impatient consumer base
• Using bar codes in traditional
print media can give users
immediate access to the
information they want
• Smartphone users lookup
product
information, coupons, and
products reviews while
viewing products in the store
QR Code Applications
QR codes can be used in a number of ways to turn print
media into interactive media
The possibilities are endless for QR codes
1. Business cards to make sharing of contact info easier
2. Billboards
3. Clothing for easy access to designer names
4. Produce to give consumers information about grower
5. Name tags at a conference to make information exchange easier
6. For sales signs that link to realtor info or more information about
the house
7. Menus to give people nutritional information
8. Appliances to direct consumers to manual
9. Taxi/bus signs for schedules or to call a taxi
10. …
Source: 101 uses for QR codes: http://blog.greattv.com/2010/06/101-uses-for-quick-response-qr-codes-creating-
audience-engagement-with-the-next-killer-us-app/
QR codes can be used in pharmaceutical advertising to
broaden consumer reach
• A code on a pill bottle could link to more information
about the drug or the product Web site
• It could connect the user with his/her pharmacy to
ask questions
• Codes on print media could link doctors with
e-detailing, a sales person, or a Web site for more
information
• Codes could allow for tracking to monitor behavior of
physicians
– Sales force could monitor how many physicians
visit Web site via code link
• Coupons could be sent to end user through
the code
Problems Associated
With the Industry
The QR code readers lack consistency
• Not all camera phones are
capable of reading QR codes
• Many different readers available
for different devices
• Not all readers are capable of
reading stored information
QR code reader programs
Example of code reader
review for the iPhone
Problems associated with mobile devices that read
QR codes
• Some devices are not capable of reading QR codes
– Such as phones without Internet capabilities or phones without cameras
• Service plans charge for data use — and users may not be willing to pay
• Not all Web sites are compatible for mobile viewing
• Delivery of rich media can sometimes be difficult over mobile IP