AT WHAT POINT WILL YOUR BRAND TOUCH SOMEONE?

BRAND POINT MANAGEMENT.

Will that touch BE RiVEtiNG? thRilliNG? coMPElliNG? Will it BE coNSiStENt? alWaYS EXactlY RiGht? alWaYS EXactlY You?

BRAND POINT MANAGEMENT.

in our accelerated, fickle, competitive, chaotic, new-product-saturated marketplace, every brand is asking these questions. the answer for your brand can be ‘yes.’ the reason is the brand point management category. Brand point management delivers a compelling and consistent brand experience every time a consumer touches a brand.

Brand point management focuses Schawk’s global portfolio of strategic, creative and executional expertise on a powerful point – a brand touchpoint: that make-or-break moment when a consumer experiences a brand up-close and personal. the moment when a shopper is ready to make the decision to purchase a product.

We know that compelling, consistent brand experiences create a bond in consumers, an affinity – a love – for the goods and services they need.

and Schawk knows that when our talents are leveraged in every medium, at every opportunity, wherever and whenever consumers touch a brand, amazing things happen.

Yes, we create things. We design packages and develop retail marketing programs. We retouch glamour shots, print billboards and mastermind digital asset management systems. We build production files, manage workflows and coordinate premedia for worldwide advertising campaigns. and that’s not all.

When we synthesize these skills, we provide almost immeasurable value to a brand. Because brand point management is about nurturing the life of a brand, maximizing agility and speed-to-market, and creating operational efficiencies while shaping brand experiences everywhere. We help companies strengthen their brands by delivering compelling and consistent brand experiences at home, on the go, at the store, on the shelf. this is brand point management.

AT HOME.Will it liFt SoMEoNE RiGht oFF thE SoFa aND SEND thEM ShoPPiNG?

“So many customers do get their food ideas from published [print] resources. We thought there was a huge opportunity to go into custom publishing and mail our magazine directly to the consumers who were of highest value to Kraft.” – Kathleen olvany Riordan, VP, Global consumer Relationship Marketing Kraft Foods; from ANA Advertiser, april 2008

the home is suddenly a new territory for brand marketing. Familiar as some of the marketing methods are, technology, media and lifestyle changes now call for entirely new at-home strategies.

Direct mail, catalogues and FSis – these brand points actually can command more mindshare than a 30-second spot, because there is a powerful element of “shopper initiative” involved. Start with a brilliant creative strategy; employ cutting-edge imaging technology to make the materials compelling; engage workflow management to deliver multiple versions economically, quickly and consistently; apply 3D imaging and animation magic to leverage the power of images across new media ... Now you’ve amplified shopper affinity, before that shopper has even left the house.

This is brand point management.

Schawk understands how to create at-home brand points and how to create synergy with others along the shopping cycle, all the way to the store shelf. We combine research, ideation, design and deep cross-platform premedia expertise to generate brand points that are powerful – and welcomed. home is where compelling and consistent brand-point experiences start.

ON THE GO.Will it catch SoMEoNE’S attENtioN WhENEVER, WhEREVER thEY tuRN thEiR hEaD?

“[it’s] pioneering. i suspect there’s been no other advertiser that’s done something like this.” – Paul Meyer, President/cEo, clear channel outdoor, on the first-ever large-scale global outdoor media buy, for coca-cola’s “coke Side of life” campaign

“usually outdoor is bought on a country-by-country basis and is used as a more tactical rather than strategic tool. this deal allows us to work more strategically in executing our efforts around the world.”– coca-cola spokesperson on the deal; from Advertising Age, May 26, 2006

the average consumer experiences 3,000 brand messages a day – astounding. on-the-go brand points can be lost in the blur – or they can rivet attention like no other.

Billboards, posters, bus shelters, building wraps – their commanding size, strategic locations and intense messaging can create instant affinity. and the bottom-line results are excellent when the message is consistent with a product’s other brand points.

Schawk understands this. in practical terms, the unusual formats of these mediums put emphasis on premedia and production. there are special demands on photography, retouching and vendor management to ensure that these mediums consistently leverage their inherent advantages.

in strategic and creative terms, these vehicles are a special opportunity. With their bold delivery and quick payoff, they can crystallize a brand image already forming in a shopper’s mind. or they can be that great first impression that spurs curiosity, interest, affinity.

This is brand point management.

Schawk’s people are both experienced and cutting-edge. We understand color, substrates, press tolerances, quality, longevity, cost – and can generate a solution that fits budgets and executes on-strategy around the globe. and, if you like, we can print it 16 feet wide and as long as a football field.

AT THE STORE.Will that touch taKE SoMEoNE’S BREath aWaY thE MoMENt thEY WalK iN thE StoRE?

“We [are realigning] our business units and top leadership structure to meet the changing needs of our larger, more diverse, faster-paced global business. these changes are designed to help P&G’s businesses consistently win at both the first (in-store) and second (at-home) moments of truth with consumers.”– a.G. lafley, cEo, Procter & Gamble; from P&G press release, May 14, 2007

the store: so familiar, yet it’s the powerful new untapped medium in brand strategy. Retailers and manufacturers work furiously today to influence the shopper’s in-store experience. they know that the store is where shoppers become buyers and where profits are made.

Schawk knows the store. it’s been our territory for years. at a major toy retail chain we brought an iconic board game

“out of the box” and into co-branded life-sized interactive displays that kids and their parents couldn’t resist. We guided a major u.K. retailer of gourmet food products to strong new distribution relationships with two large u.S. chains. We completely re-engineered the brand architecture for a major food chain’s store brands, with exceptional bottom-line results.

We’re in a unique position to guide both retailers and cPGs to greater profits, individually and through innovative collaboration that saves development time and marketing dollars.

This is brand point management.

Five decades of partnership with the largest cPGs and top retailers has made us experts – in research and brand auditing to understand shopper

behavior and ensure competitive differentiation ... in merchandising that demands to be utilized ... and in key execution areas like premedia, graphics lifecycle management and large-format printing, to ensure a compelling and consistent brand message.

We’re not intimidated by the rough-and-tumble world of retail; we walk those aisles with confidence.

ON THE SHELF.Will it MaKE thE ShoPPER’S DEciSioN FoR thEM?

“[universal Music executive Jim urie] was telling me they are changing the jewel cases on many of their cDs next year to a biodegradable jewel case because the Wal-Mart buyer simply asked them what had they been thinking, what had they been doing in this effort?” – lee Scott, cEo, Wal-Mart; from Charlie Rose, aired august 1, 2006

We know more than two-thirds of purchase decisions are made in-store, and a similar proportion on impulse. We know that more than two-thirds of shoppers are brand switchers, and barely one-quarter are loyal to an average retailer. here’s what the numbers mean: the most important moment in a product’s life is when a consumer takes it off the shelf to consider a purchase. this is a make-or-break brand point; this moment is the backbone of our business.

on the shelf, every stage of a product’s lifecycle is put to the test – strategy, creative, execution. Weaknesses are exposed; compelling and consistent brand messaging makes the sale.

Schawk recently oversaw production of the packaging for a 120-SKu line of bedding that was being hustled to market at a very large u.S. home-products chain. to meet the deadline, Schawk handled all prepress and sourced and managed printing in five asian countries – china, turkmenistan, Pakistan, Dubai and turkey – with Schawk employees fluent in each native language at all presschecks. the materials reached the shelves on time and entirely consistent in materials, color and quality.

This is brand point management.

on the shelf, Schawk’s advantages are apparent: More compelling and consistent messaging delivered to market faster, with sharper insight into the consumer’s wants and the retailer’s needs. lower production costs and better brand control worldwide. Bigger market share. Better margins.

on the shelf is where shoppers become buyers and brands are made. it’s the touchpoint that Schawk – better than anyone else – knows how to deliver.

STRA

TEGI

C!Brand points come to life when they are guided by three kinds of expertise: strategic, creative and executional. Schawk offers a synthesis of all three, with the result of superior deliverables, more efficient processes and direct bottom-line benefits for clients. But even when a client asks for service in just one expertise, Schawk brings myriad skills and 50 years of institutional experience to the task.

Retailers and manufacturers alike are struggling today with new marketplace pressures, including low-priced global competition, fickle customers who want novelty in everything, and broader economic trends that demand agility and fiscal discipline. all of these must be addressed first through superior strategy. and this requires brand point management.

Schawk offers leading-edge brand and audience analysis and brand architecture development. But we go further. our special insights and deep relationships with manufacturers and retailers in all brand categories benefit both sides, as we often spark compelling and profitable marketing collaborations that neither side could have initiated alone.

and because of the breadth of Schawk’s offerings company-wide, our strategic work is informed by a practical understanding of the creative and executional work that will follow.

Schawk delivers brand strategy through anthem, a Schawk Strategic Design company. anthem is an award-winning design practice that offers best-of-class branding and design via its established global network. From ideation through strategy and design, anthem takes pride in earning the most challenging projects from the world’s top retailers and consumer brands.

Schawk also offers research and strategic planning expertise through its retail marketing practice, which delivers an integrated retail experience for many of the world’s top retailers.

Schawk’s software and technology experts offer workflow consulting and content-centric solutions that are best-of-breed in business process management. We developed the first digital-asset-management system for the packaging industry in 1997, and we grow constantly stronger in the development of new enterprise products designed to meet the strategic business objectives of all types of organizations.

AT HOME

AT THE STORE

ON THE GO

ON THE SHELF

YOUR BRAND

STRATEGIC EXPERTISE

CREATIVE EXPERTISE

EXECUTIONAL EXPERTISE

CONSUMER

CREA

TIVE!

EXEC

UTIO

NAL!

amid a swirl of new products and non-stop marketing, consumers become insensitive to messages that don’t rivet attention immediately and convey crucial information, all while stoking a passion to buy.

Whether blazing the trail with entirely new branding or producing compelling adaptive design to strict guidelines, Schawk’s creative is delivered with world-class skills and an awareness of all the moving parts. Brand point management ensures that Schawk sees creative within a larger context, producing creative that respects strategy and brings it to life, and that maximizes the power and efficiency of the execution that comes next. this seamless vision is vital to creative that generates brand passion.

our capabilities are delivered through several practices, comprising anthem and Schawk’s specialty creative practices.

anthem offers ideation and innovation workshops that generate fresh insights and actionable ideas in a short timeframe, and groundbreaking, original design ideas that create passion and motivate purchase in-store.

Schawk offers many more integrated creative services, including retail marketing expertise specializing in integrated, targeted communications; creative imaging that offers exquisite retouching; 3D imaging that explores structural design opportunities, dimensionalizes packaging art and manages 3D image libraries; spectacular large-format printing that offers outstanding impact opportunities; and creative solutions that offer comprehensive brand adaptation and brand compliance services to ensure that the world’s largest companies’ brand standards are always met.

the sharpest strategies and the boldest creative are only as good as their execution across all media, where brand messages are finally and permanently conveyed. But the technicalities are countless and the complexities can only be mastered by experts with deep experience, global relationships and insights into all phases of the brand process, starting with strategy. Execution is where too many brand initiatives falter.

Schawk’s premedia business leverages more than 50 years of knowledge and experience in imaging technology, workflows and the most demanding of brand touchpoints – packaging – to deliver unparalleled quality and efficiency in digital imaging and file preparation, color and print management and vendor management.

today, Schawk’s premedia capabilities in offset, flexo and gravure printing support not just consumer products companies but advertising agencies and even business-to-business corporations. With operations all over the world, Schawk brings a level of consistency, across all brand touchpoints, that is unparalleled.

a BRiEF hiStoRY oF SchaWK!

Strategy. creative. Execution. Schawk’s historical roots stretch back more than 50 years into the art of brand marketing – into a very wide range of graphics and premedia services. But through intelligent growth and by watching our clients’ needs closely, we have acquired and developed talent, skills and services that guide the life of a brand from the very concept of a new product to the printing of its packaging and promotional marketing materials, worldwide.

With thousands of employees working on four continents, Schawk can prepare you for engagement with consumers at countless brand points around the globe – from brand consulting and strategic planning, through the conception and design of branded materials, to oversight of all premedia processes, to enterprise technology products and services that mesh with your go-to-market strategy to ensure compelling, consistent brand execution worldwide.

This is Schawk.

Schawk Digital Solutions8725 West higgins Roadchicago, illinois 60631847.827.9494 tEl

For a complete listing of our global business locations, please visit www.schawk.com

Anthem Worldwide HQ35 South ParkSan Francisco, ca 94107415.896.9399 tEl

Worldwide HeadquartersSchawk, inc.1695 River RoadDes Plaines, illinois 60018847.827.9494 tEl

Schawk Asia 241 River Valley RoadGainurn Building, level 3Singapore 238298(65) 6258-2622 tEl

Schawk EuropeSt. Mark’s houseShepherdess Walklondon, u.K. N1 7lh+ 44 20 7861 7777 tEl

Schawk Canada1620 tech aveMississauga, ontario l4W 5P4905.219.1600 tEl

Schawk Latin AmericaSchawk de México, S. de R.l. de c.V.avenida de las Fuentes 5aParque industrial Bernardo QuintanaEl Marqués, Querétaro, México c.P. 76246 011-52 442-290-0700 tEl

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