SEO Decoded - Buzz Your Biz

LEARN SEO.

Customers are searching for what you offer.Help them find your business, products, and services.

APPLY SEO.PROFIT.

#BuzzUrBiz

slideshare.net/michaelrihaniDOWNLOAD PRESENTATION

A LITTLE BITABOUT MEBorn an entrepreneur

1 of

www.MichaelRihani.com

#BuzzUrBiz

Sold Dad my hand drawn art work for $1.50Age 5

Noticed Dad liked chocolate. I opened a chocolate store.Age 6

Noticed brothers collecting football cards. I opened a card store.Age 7

Ran a neighborhood lawn mowing business. Age 10

I opened my own eBay store and sold over 400 products.Age 12

WebBrainiacs Web Design, LLCAge 14

iBHackers.com (acquired by Geeklayer, Inc.)Age 13

Direct Directories, LLC

Age 20 Koofers, Inc.

Age 23

25

WHAT ISSEO?

2 of


#BuzzUrBiz

Search Engine Optimization (SEO)

is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results

25

PAID VS.ORGANIC

3 of


#BuzzUrBiz

Organic

Paid

25

4 of


#BuzzUrBiz

90% of Clicks

10% of Clicks

PAID VS.ORGANIC

25

66%

16%

14%

Google Yahoo Bing Ask AOL

SEARCH ENGINEMARKET SHAREThere were 16.7 billion searches in

June 2011

5 of #BuzzUrBiz


25

YOUR BUSINESSSTORE FRONT

6 of #BuzzUrBiz


THE OLD

THE NEW

25

YOUR BUSINESSLOCATION, LOCATION,

LOCATION!

7 of #BuzzUrBiz


THE OLD

THE NEW

#1 Bolt#5 Amazon

25

UNDERSTANDINGCONSUMERS’ BEHAVIOR

8 of #BuzzUrBiz


EYE-TRACKING CLICKS

25

LOCATIONEXAMPLES

9 of #BuzzUrBiz


• MySpaceSupport.com ($200k/month)

• MapQuest vs. Google Maps

• Toys“R”Us buys Toys.com for $5.1MM

25

YOU WILL NEEDGOOGLE ANALYTICSMeasure today and analyze as you

optimize

of #BuzzUrBiz

• Visitor details

• Search traffic

• Keywords

• Content performance

• Time on site

• Bounce rates

• Conversions

• and much more…


2510

THE FOURSEO FACTORS

of #BuzzUrBiz


1. On-Page Optimization

2. Raw Link Juice

3. Anchor Text Weight

4. Domain Authority

2511

#1 ON-PAGEOPTIMIZATIONYou have full control over these

factors

of #BuzzUrBiz

• Title tag

• Meta description

• H1, H2, & H3 headers

• Image filenames

• Image ALT tags

• Keywords throughout

• Page URL name2512

#2 RAWLINK JUICE

of #BuzzUrBiz


Also referred to as having

“backlinks”

2513

#3 ANCHORTEXT WEIGHT

of #BuzzUrBiz


George W. Bush “Google Bomb”

2514

#4 DOMAINAUTHORITY

of #BuzzUrBiz


Backlinks from .edu and .gov sites are good to have

2515

GOOGLEYESTERDAY

of #BuzzUrBiz


2516

GOOGLETODAY

of #BuzzUrBiz


2517

GOOGLETOMORROW

of #BuzzUrBiz


2518

TAKE ADVANTAGEOF NEW OPPORUNITIES

19 of


#BuzzUrBiz25

FREE SEOTOOLS

20 of


#BuzzUrBiz

Keyword Tools

• Google AdWords keyword tool

• HubSpot’s KeywordGrader

• WordTracker (advanced)

Measure today and analyze as you

optimize Link Research Tools

• Google & Yahoo’s Site Explorer

• SEObook’s SEO Toolbar

• OpenSiteExplorer.org

• www.Popuri.us

Reference

• SEOmoz

• SEObook

• SEMrus

• WebSite Grader

25

BEGINNER'S SEOCHECKLIST – PART 1Action items!

of #BuzzUrBiz

• Setup Google Analytics

• Let run for two weeks before doing any SEO

• Create a Facebook Fan Page & Place (and link back to your site!)

• Create a Twitter (and link back to your site!)

• Create a Wikipedia page (and link back to your site!)

• Create a company blog

• Add your physical business location to Google Maps through Google Places

• Add company address and phone number to site’s template (footer most likely)


2521


of #BuzzUrBiz

• Write down your goal

• Primary goal should be accomplishable from the homepage

• Research keywords and keyphrases (multi-word phrases)

• Use thesaurus to find similar words & phrases

• Try to get the links your competition already has gotten

• Add your business to business directories such as:

• DMOZ

• Yahoo

• Add your website to industry specific directories


2522


of #BuzzUrBiz

• Look at your HTML code and optimize all of the SEO related tags

• Title Tags

• Meta Description

• URLs

• Anchor Text

• HTML structure (H1, H2)

• Keyword usage sitewide

• On relevant images include keywords in ALT and TITLE tags and in filenames

• Optimize URL architecture www.website.com/birds/eagle instead of www.website.com/allanimals/?type=bird&species=eagle)

• Avoid dynamic URLs that contain ?, &, $, =, +, and % characters, cgi-bin, session IDs, or cookies


2523

http://www.website.com/birds/eagle

http://www.website.com/allanimals/?type=bird&species=eagle

EMBRACE ALLINBOUND MARKETING AKA all the “free” traffic sources

24 of


#BuzzUrBiz

Blogs + Blogging

Comment Marketing

News/Media/PR SEO

Social Networks

Word of Mouth

Q+A Sites

Forums

Online Video

Podcasting

Webinars

Research/White Papers

Infographics

Social Bookmarking

Direct/Referring Links

Type-In Traffic

Email

Document SharingINBOUND MARKETING

25

GET IN TOUCHCONTACT MELet’s connect!

City:Reston, VA

E-mail:[email protected]

facebook.com/michaelrihani

twitter.com/michaelrihani

gplus.to/michaelrihani

linkedin.com/in/michaelrihani

michaelrihani.com

25 of 25 #BuzzUrBiz


quora.com/michael-rihani

THANK YOU!

#BuzzUrBiz

slideshare.net/michaelrihaniDOWNLOAD PRESENTATION

Technology

SEO Decoded - Buzz Your Biz