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Sherpa EDGE 2012
©2012 22squared 2
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Who we are and what do we do
We believe the most effective way to grow brands is through advocacy. Our expertise lies in getting advocates to talk about and recommend brands more often. Because when advocates talk, brands grow.
©2012 22squared
Where did we come from?
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©2012 22squared
Where did we come from?
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©2012 22squared
Where did we come from?
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©2012 22squared
Where did we come from?
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©2012 22squared
WHY SWITCH?
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September October November 16 November 23
Test Convert Train Deploy
The schedule
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WHAT DID IT SOLVE?
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Bottom line
The success of your projectdepends on your users.
‣ Ask them‣ Listen‣ Involve } Build advocates so they
can influence each other
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