Embed Size (px)
DESCRIPTION
What to consider when developing a Social Media Strategy Presentation given by Aisha Hillary, Communications Specialist, New Media & Brand, SBS For: The Insight Exchange Luncheon event "Social Media Strategies" held 21 July 2009
Citation preview
Developing Social Media Strategy:
What to Consider?
Aisha HillaryCommunication Specialist, New Media & Brandsbs.com.au
Agenda
� What & types?
� Why & how?
� Why engage your business?
� Some examples at SBS
� Summary - what does success look like?
Social media..
The use of electronic &
internet tools for the purpose
of sharing and discussing
information and experiences
with others.
It’s not niche
− 5.1 social networking
− 7 sharing photos
− 3.6 sharing video
− 4.5m reading blogs (1.5 with own
blog)
− 3.2 submit product review
The Nielsen Online Consumer Generated Media Report 2008
Why Engage?
− Reach out & connect to customers
− Brand awareness
− Provide unique & relevant
information
− Stronger insights
− Build advocates - loyalty
− Consumer validation
Types of Strategy
� Establish your strategy
� Types:
− Awareness
− Customer Relations
− Crisis Management
− Corporate Reputation Management
− Event Activation
− Product Promotion & Sales
− Internal Communications
The How…
Overarching Principals
1. Listen & Understand
2. Context & Commitment
3. Create & Deliver
4. Listen, Engage & Facilitate
5. Evaluate, Learn & Listen again…
1. Listen & Understand
2. Context & Commitment
3. Create & Deliver
4. Listen- Engage - Facilitate
5. Evaluate, Learn & Listen Again…
Why Engage Your Business?
At SBS
The road to engagement…
Aisha Hillary
m) 041 51 666 73e) [email protected]
Twitter: superfabulousLinkedIn: aishahillary
Thank you!
