159567365 social-media-strategies

Social Media Strategies

The Value of Social Strategies

Social vs. Digital Strategies

Below, Piskorski shows why adjusting to social strategies work much better than simply transferring digital strategies into the ‘global village.’



Social Strategies give way to prosumer business models.

BoA (2011)

BoA (2011)

BoA decided to add a five dollar fee for the use of their debit card.

When hearing about the hike in fees and changing of policies, thousands of people took to social media communities.

BoA redacted their new policy.

Prosumerism and Web 2.0

This is what Toffler would call ‘prosumerism.’


In the days of Henry Ford’s Model T a customer would walk away helpless. But now you can go online and say:

I just bought a year 2011-12 gizmo, has anyone else had problems with this? Before you know it, you could have up to 700 people with complaints and a potential product liability case.


Working with social media is about building/discovering communities first and product later.

The product is only created to enrich the community.



Bradley calls this the new wave of organizational design.

Amazon Kindle Fire (2011)

Bezos, CEO of Amazon, represents a non-traditional organizational structure that chases long-term purpose instead of short-term pay checks.


Amazon’s Kindle Fire is not intentionally competing with IPad2. Bezos’s goal is not to ‘beat out’ Apple with a bigger and better gadget.

Kindle Fire is merely a media service created to expand Amazon’s social media cloud/community.

Their focus is always on building a community, not a product. In the process they’ve become a huge success.


They have successfully done what Galbraith describes as collaboration and empowerment through several platforms.