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Social Media Workshop - Gatekeepers
Getting Started With Social Media
How many of you have a website?
How many of you are on social media?
How many of you are using social media for your business?
Let’s start by talking about your online presence
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
What Is Social Media?
Home Page About Services Pricing* Images* Testimonials Blog Contact Email List
Essential elements of a Website
WEBSITE
Technology moving at a rapid pace and everywhere you turn, a form of social media or online marketing is being is being incorporated into everyday life.
New generation of using the internet to find services.
Professional credibility.
Branding & reputation management.
Why Should I Care?
Access to more information and real-time information
Distribution and sharing
Consumers are in control
Social proof
How is Social Media Different from Traditional Marketing?
Reach different audiences at once Provide Customer Service Get your message out quicker than
traditional marketing Ability to be the authority in your field of
expertise Engagement and Interaction Integration with other channels.
How Can I Use Social Media for my Business?
Free platforms Easy to Use Provides credibility Customer engagement and interaction Access to current, unfiltered information Cost effective
Advantages
Privacy concerns
Amplification of negative comments
Reputation Management and Credibility
Time Consuming
Disadvantages
WEBSITE
Differences Between Social Media Platforms
Why You Should Get Started with LinkedIn
Started in 2003, went public in 2011
Largest online professional network – over 200 million members
Originally designed to help professionals connect and map their personal networks
Continuously growing and imperative for business owners to get active on LinkedIn
Professional credibility
Get found in search
Helps you leverage your network
Control your online reputation
Saves time
LinkedIn – Why You Need To Be On It
Profile Optimization (Foundation)
Connections (necessary for LinkedIn to work for you)
Strategy & Tactics
LinkedIn Basics
LinkedIn helps you build 100% complete profile.
Professional photo. Location. Industry. Summary – with keywords. Experience - with descriptions & keywords. Skills – minimum of 5. Connections – minimum of 50.
Profile Optimization - I
Here is what else you should add:
Headline – using keywords. Recommendations. Education. Websites. Twitter handle. What people should contact you for.
Profile Optimization - II
LinkedIn Profile
Bring your offline network online.
Need 100-200 connections.
Power of the network – introductions.
Determine criteria for whose invites to accept.
Quality vs. Quantity approaches
Build Your Connections
LinkedIn Connections
You can join up to 50 Groups.
Join your industry groups & prospect groups.
Groups expand your available connections.
Select a few groups to participate in.
Start your own Group
LinkedIn Groups
Serves as a directory.
Each member updates their own information.
You can see who else is in the Gatekeepers.
We can moderate comments.
Provides a discussion forum.
Purpose of Gatekeepers LinkedIn Group
Gatekeepers LinkedIn Group
Contact information:
Gabriella [email protected]/in/gabriellavargas/
Stan [email protected]/in/stanrobinson
Questions ?
