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Responsible Steam Early Access
Making the most of Steam Early AccessBy: Tomer Barkan, Founder
About meJudgment: Apocalypse Survival Simulation
www.suncrash.com
www.facebook.com/suncrashstudio
@tomerbarkan
Today’s Lecture
• What is Steam Early Access• Why Early Access – pros and cons• Is Early Access right for me?• Am I ready for Early Access?• During Early Access• Releasing from Early Access
What is Steam Early Access
• Public alpha program• Not crowdfunding
• Remember: people pay to PLAY your game
Why Early AccessPros
• Feedback and improving• Testing the waters• More exposure on Steam• Funding *
Why Early AccessCons
• Weaker final launch (???)• Less flexibility• May lose key players• Reviews stay in final release
“1 month for this update. Well, it's time to write a bad review. Completely unhappy about the purchase. :( ” Early Access
Player
Is Early Access Right for Me?
• Is my game a good fit?• Replayable games• Story based games• Requires strong launch (Multiplayer)• Research similar games
• Do I depend on sales?• Alternatives?
Early Access tags - Steam Spy
Am I ready for early access?
• Researching similar games• Already enjoyable• Stable enough• Trends
• Usual release considerations
“When your game enters EA, gamers seem to treat it in the same way as non-EA games”Steam S
py
During Early Access
• Listen – and show it• Communicate and engage• Don’t make promises• Analytics• Frequent updates• Be honest and open
Releasing from Early Access
• Only release when ready• Release with a bang
Additional Reading
• Steam Spy – On Early Access Games• Gamasutra
- 7 successful Early Access games that all developers should study
• Steam Dev Days – Is Early Access Right for You? (Video)
Questions?
www.suncrash.com
www.facebook.com/suncrashstudio
@tomerbarkan