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Activities carried out in Telefónica Tech Observatory to rise trends
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Telefónica I+D
Trends analysis in technological research
Javier Carbonell Pérez June 22, 2011
Telefónica I+D
Technological Observatory TIDemail: [email protected]: @telefonicaid
Telefónica I+D
TID Who are we?
Technological observatory role
Example of collaboration in trend analysis: Value-it
Trend studies examples:Trends 2011-2014Tendencias 2020Digital Spain
1 2
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Telefónica I+D
Who are we?
Telefónica I+D
Structure of Telefonica Digital
Telefonica Digital Chairman & CEO
Product Development & Innovation
“To connect, develop and deliver the best digital
products to maximise the benefit to Telefonica”
Strategy & Business Development
Chief CommercialOfficer
Business & Legal Affairs
Finance
Human Resources
External & Public Affairs
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Digital Services
Telefónica I+D
Telefónica I+D
A multidisciplinary
and international staff
97% university graduates, 10% PhDs, from 34 international universities with 10+ years of average industry experience.
Highly
qualified
Telefónica I+D has a staff of researchers, technologists, developers and designers, from 18 nationalities.
A network of innovation centres:•5 centres in Spain: Madrid, Barcelona,
Valladolid , Granada and Huesca
•A center in Brazil (Sao Paulo) jointly with the local operator (Telefonica Brasil)
•A center in UK formed by TID - O2 UK - Jajah
An
International company
Telefónica I+D© 2010 Telefónica I+D S.A.U / Slide 6
Mobile Broadband
Security IT Evolution
Ultra Broadband
Network Platforms Services
Cloud Computing
M2M
Service Layer Arch.
User Modelling
Video Services
eHealth
Future Comms.
Telefónica I+D innovation areas
Telefónica I+D
Using Open Innovation framework
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V1.0 V.2.0+Insight andforesight
Scientific Research
Idea generation and concept trial P/S development
ConceptualizationApplied Research
Update & maintenance
Technology
Make or Buy Go /no Go
SCIENTIFIC GROUPS
PATENT OFFICE
USER EXPERIENCE LAB• Trendspotting• Customer insight• Living Labs
PROCESS IMPROVEMENT• Internal idea marketplace
TECHNOLOGYOBSERVATOR
Y
PROCESS IMPROVEMENT• agile development
Telefónica I+D
Scientific groups and technology observatory identify emerging technologies that can provide a competitive advantage
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TECHNOLOGY OBSERVATORYSCIENTIFIC GROUPSAnticipate new business opportunities and potential risks, provide technical evaluation to take strategic decisions and create competitive advantages based on technological innovation
The observatory is based on a technological network of internal and external observers working for Telefónica I + D
These groups follow an open research
model in collaboration withuniversities and other researchcentres, and disseminate the
results oftheir work through publicationsand technical transfer.
Internet
Multimedia
Data Mining and User Modeling
Telefónica I+D
Technological observatory
role
Telefónica I+D
TI+D TechObsInnovation cycle and TechObs
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Identify knowledge
sources
Collect technology
opportunities
Evaluate ideas
Define innovation plan and detailed projects
proposals
Manage innovation projects Analysis of
the results obtained
Transfer technology
Monitoring of returns (18-36m)
Define technology
map
Selection of best business opportunities
Innovation focus approval
Selection of best ideas
ideas for new product/services
innovation project results
Evaluation of best ideas
PROJECTS
IDEAS
Telefónica I+D
TechObs is based on three distinctive assets to help both Telefónica I+D and Telefónica Group
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Integrated in the area
of technology strategy.
A small head office
of size coordinating resources
Definition Worldwide
network of scouts (Japan, China, India, South Africa, South Korea, Brazil , Europe & USA)
Assets Worldwide
scouting of services and technologies
Scouting for VC corporate initiative
Results
Tools for automatic monitoring
Patents/publications
analysis Automatic trend discovering in “top analysts” reports
A network of TID experts organized
around T3 – TID Think Tanks
TID Technology Map
TID technology future vision
MIT-ILPTelefónica SpainTelefónica I+D
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Head officeTelefónica I+D
Scouts in LATAM TPD (Brasil)
Scouts in Europe O2 UKO2 GermanyO2 Czech
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3
4
Scouts in AsiaChinaJapanIndia
12
3
4
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Scouts in California (SV)
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5
5
6 Scouts in AfricaSouth Africa
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Telefónica I+D
For fulfilling this commitment, we are monitoring a broad number of sources of information
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Exploratory
development
Piloting Support / Maintena
nce
Product Developm
ent
AppliedResearc
h
Basic Researc
h
Research Development / Advisory
TID
• University research
• Patents & publicatio
ns
• Startups (Sillicon Valley)
• Medium / long term
events• TID experts
participating in
standarisation, EU
projects, …• Patents & publications
• Early deployments worldwide (network of scouts)
• Events
Telefónica I+D
Most of the activity is proactive
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Worldwide network of
scouts
Automatic monitoring
T3 TID Think Tanks
Continuous process of observation:
• daily activity is reported to every
TID employee• intermediate
results are distributed across
whole TEF
Technology map
Internal micro-
blogging (Yammer)
Event reportsPatent reports
Area report
DAILYACTIVITY
INTERMEDIATERESULTS
Internal blog
Input Process Output
TECHNOLOGICAL TRENDS (yearly)
POSITION PAPERS (linked to strategy
definiton)
TECHNOLOGY ALERTS (continuous
process)
AD HOC REPORT (on demand)
Telefónica I+D
Trend studies examples:Trends (2011-2014)Trends (2020)Digital Spain
Telefónica I+D 15
Trends (2011-2014): Map of trends
Telefónica I+D 16
Trends (2011-2014): Evolution of trends
Telefónica I+D 17
Trends 2011-2014: Individual trend analysis
Telefónica I+D 18
Trends (2020)
Telefónica I+D 19
Trends (2020): Social perspective
Telefónica I+D 20
Trends (2020): Technological perspective
Telefónica I+D 21
Digital Spain
Digital impulse
Digital Reality
Digital perspective
Sectorial studies The Information society in Spain
Speficic monographic about trends
150 pág
Real Time Web
Electronic
publication
s future
Augmented reality 80 pg / monographic
Digital Spain: Information society in Spain ,analysis and dissemination initiative
Telefónica I+D 22
Digital Spain:
10 keys about Information Society in Spain
The information society through the most representative indicators
Digital life by Telefónica
The information society in Spanish regions
http://e-libros.fundacion.telefonica.com/sie10/aplicacion_sie.html
Telefónica I+D 23
Digital Spain: specific monographics
Execution of a preliminary version considering both market and technology point of view
Debate with experts in different knowledge areas : psychologist, sociologist, engineers …
Results integration
Real Time Web
Electronic
publication
s future
Augmented reality
Telefónica I+D
Example of
collaboration in trend
analysis:
Value-it
Telefónica I+D
To accomplish ambitious goals the
collaboration is required
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Tim Keppens
Telefónica I+D
One example: Analysis of semantic technologies in the enterprise scope
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Inmark (Spain): Marketing specialist
Project coordination and market studies
DFKI (Germany): Artificial intelligence specialist
Semantic technologies state of the art
OVUM (UK): IT consulting
Study of semantic technolgies in the market
ISOCO (Spain): Semantic solutions provider
Demand forecast for semantic technologies
TID (Spain): Telecomm research and development Roadmap, dissemination
7 Framework programme (UE): Public organism to promote R&D
Project orientation, review
Partner Role
Supply a vision of the semantic technologies
potential in the enterprise world
Foster the interest among stakeholders
implied in its development
Set up bridges between suppliers and
possible user companies
Telefónica I+D
Holistic vision is required: offer and demand…
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Research of semantic technologies situation at present
Main research areas
Commercialization trends
Research centers and suppliers database
Offer point of view
Personalized interviews with experts
CATI, with 625 enterviews
Vertical Industry solutions
Opportunities and threats
Demand point of view
Telefónica I+D
Estudio de las tecnologías semánticas actuales
Principales líneas de investigación
Modelos de comercialización
Catálogo de centros de investigación y empresas proveedoras
Punto de vista OFERTA
Entrevistas personalizadas con expertos
CATI, con 625 entrevistas
Análisis sectorial de soluciones
Identificación de oportunidades y amenazas
Punto de vista DEMANDA
... and mainly how to bridge these two worlds
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Rising opportunities
Creating a roadmap
Market forecasts according to verticals
Telefónica I+D
The dissemination of results in all the forums related to semantic technologies is fundamental to enhance a COMMUNITY
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In the traditional media In 2.0 media
Telefónica I+D 30
Doubts, questions,
comments…
