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How to bridge the distance between business strategy and design
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20 INSPIRATIONAL Examples of Top-Notch PowerPoint ... · PDF file1/20/2017 · The Brand Gap from Marty Neumeier BY: Marty Neumeier THE BRAND GAP If you’re interested in brand strategy
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Band experienc:ing the˜gap between˜brand strategy and ... · answersthequestion,“Hw can we bridge the gap between the brand strategy and the NSDpr?”usingpractice-baseddesignresearch(Nowotny2004;Saikaly
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