Building the big brand gap mobile jun 2012

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  1. 1. Bridging the BigBrandGap inMobileBrand Opportunity Overview for The Big Brand HackathonJune 16, 2012
  2. 2. LETS TALKELEPHANTS,WHALES &OTHERMETAPHORSOF MASSIVESCALE In Vegas, a whale spends$1/2B/hour US economy driven by70% consumer spending Brands Are LikeElephants
  3. 3. WHAT BRANDS Top Internet Ad Categories EMBRACE THEDIGITAL AGEBEST? Retail, FinancialServices, Telecom,Automotive, Computingand Travel have alltransformed businessmodels with digital Growth opportunitygreat in CPG, Mediaand EntertainmentSource: IAB/PwC 2012
  4. 4. ITS LIKE THE 2011 US Ad SpendingINTERNET200 WITH MOREZEROES150 DAVE MORGAN, CEO, SIMULMEDIA@DAVEMORGANNYC $31,700,000100 Internet comprises$171,700,000$162,000,000 $144,000,000