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Presentation on Twitter basics at Darim Online live workshops in Westchester and on Long Island, April-May 2012.
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Presented by Miriam Brosseau, Special Projects CoordinatorDarim [email protected]@miriamjayne
TWITTER 101
Agenda
• Background• Profiles• Building Your
Community
MobileConciseConversational
About Twitter
• Launched in 2006• Over 140 million users (13% of online adults)• One of the few social networks that’s getting
younger – teen accounts doubled in 2 years• Average user has about 30 followers• Lady Gaga (@ladygaga) is the most popular
person on Twitter with over 23 million followers
ESTABLISHING YOUR ACCOUNT
Username, image, description.
Personal vs. Brand
PERSONAL vs. BRAND
Clear who it is. You’d do the same when you answer the phone, right?
“I” statements feel personal. Human connection.
Asking for help is personal and will get more responses.
BUILD YOUR COMMUNITY
WHO TO FOLLOW?• Other synagogues• Your staff• Your members• Community orgs (Jewish, media, etc.)• Content you might want to RT (@URJ,
@theRAC, @PBSparents, etc.)
SEARCHESSaved searches (including hashtags) you want to revisit.
- Common terms- Common misspelling of your name (darim instead of @darimonline)
- Conferences (#urjbiennial, #ccar12)- Conversations (#jed21)
HASHTAGSAnyone can make. Check first!Keep brief, and intuitive.Use in tweet, or add to end
#jedchat#whatrabbisdo #JED21 #FF
Twitter Vocabulary
@ denotes username
RT = “ReTweet”
MT = “Modified Tweet”
DM = Direct Msg
# denotes hashtag
Listening on Twitter:Mentions
When people are talking TO you or ABOUT you.
Based on your settings and tools, you’ll get a notification when someone mentions you
Be Social.
VS.
Find Your Voice
Your goals &
objectives
Their goals &
objectives
Add Value
Cross Platforms: Wrong Idea
Cross Platforms: Right Idea
Know where you’re going, and that it’s a blog
Know where you’re going, what’s there, and that it’s useful
Empower others to share their engagement with you and to promote you!
Twitter for iPhone, Android, & Blackberry
Key Building Blocks for Success
• Be social, not a bullhorn.• Be helpful, and people will help you.• Find your voice, and have personality.• What do you want to be known for? Build it.• Be a good listener.• Be part of the network, and use it.• Participate regularly.• Thank people! X
Put It Together!Take a moment to craft another tweet
(approx 140 characters, but we won’t count)
• Adds value through content or being a platform for valuable conversation;
• Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience;
• Has a unique voice, personality, and will grab attention;
• Reflects your personal and/or professional brand.