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Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Real-Time Tools Mini Session Jesse Engle, CEO, CoTweet | @engle | @cotweet

TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

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Page 1: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

Hotel Nikko San Francisco | November 18, 2010

Anchor Sponsors

Real-Time Tools Mini Session

• Jesse Engle, CEO, CoTweet | @engle | @cotweet

Page 2: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

Hotel Nikko San Francisco | November 18, 2010

Anchor Sponsors

Thank You to Our SponsorsANCHOR SPONSORS

EXHIBITOR

PLATINUM SPONSORS

SILVER SPONSORS

BOOTSTRAP SPONSORS

Please visit our Sponsors and Exhibitors during the breaks!

Page 3: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

Hotel Nikko San Francisco | November 18, 2010

Anchor Sponsors

Thank You to Our PartnersRESEARCH PARTNER COMMUNICATIONS PARTNER MIX TWEET PARTNER

NON-PROFIT PARTNER

ASSOCIATION PARTNERS

MEDIA AND OUTREACH PARTNERS

Page 4: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

Become an Empowered EnterpriseA new model for scaling social media engagement

Page 5: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

Value Proposition

Page 6: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet
Page 7: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

It’s time to scale

Josh Bernoff and Ted SchadlerForrester Research

Page 8: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

Cotags – humanizing brands

• CoTweet invented Cotags in 2008 as a convention to allow companies to humanize their brands on Twitter

• Adopted by thousands of organizations globally

Page 9: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

Twitter Contributor in action

• Contributors appear as links in tweet meta data

• Provide direct connection to the people behind the brand

Page 10: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

Employee accounts are a natural evolution

[email protected]

[email protected]

Work@Jesse_CoTweet

Personal@engle

Page 11: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

Employee accounts humanize your brand…

@Citi_Anna @Citi_Frank

@Citi_Ben

@Citi_Sarah

@Citi_Neal@citi

Contributors

Citi_Frank

Page 12: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

Drive more conversations…

@citi

Contributors

@Citi_Anna @Citi_Frank

@Citi_Ben

@Citi_Sarah

@Citi_Neal

JohnDoe @Citi_Frank Learned a ton!

Page 13: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

And earn you more media.

@citi

Contributors

@Citi_Anna @Citi_Frank

@Citi_Ben

@Citi_Sarah

@Citi_Neal

Citi_Frank @JohnDoe Great to hear!

Citi_Anna @JaneDoe So glad.

Page 14: TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

With CoTweet you can manage employee contributors in one place