Moscow State University, Psych Department: all about hackers
Usability, User (Experience) Research, Quantitative Research, Interaction Design
UX Researcher @ Kaiser Permanente
Great UX, crowdsoursing, anything internal motivation
Data: qual and quant when tied together
What UX - methods, tips and tricks
Cheat-cheats and crowdsourcing
Game mechanics - flow
Tracking user satisfaction in games (and not only games)
What UX? Why UX?
Because this is what users want.
Because otherwise they close the window or app.
Don't make users think
Who on Earth wants to think "what was your thinking when developing this?"
Most Usable Products?
The simpler, the better...
Example of a bad UX a recent story
Imagine that you owe an HP EliteBook laptop and at some point you cannot get Internet connection....
Where is wireless switch?
Because you cannot ship your brains and eyes to all of your users.
User Centered Design Process
UX Method Goal Qual/Quant Contextual inquiries/field studies Users wants and needs, workflow, tasks Qualitative, observation, several people Surveys Users wants and needs, competitors perception Quantitative, many users Focus groups Users wants and needs Qualitative Card sorts Organize information on the website/in the app Qualitative Usability study Find usability bloopers, test for user acceptance Qualitative A/B testing Find usability bloopers, choose between designs Quantitative, 1-10% of your users
When task flows and users needs are not clear
Interviews or observation
Gather all artifacts
Results: use case scenarios and task flows
Quickly get feedback from many users
Cheap and effective
Useful to set up priorities for further development
Answer to a question What is wrong? What is important?
Good when you have no clue what your users want
You will need 10-15 people
And good moderating skills
But can get a gracious solutions in an hour
When you need to organize content on the site
Your own card sort can help
But it can be invalid too
So better get more people
Use prototypes: web, paper; wireframes
Test all changes
Test over Skype
Test in a coffee shop
All major websites are doing it
You can do it too
Use Google Analytics
How to test?
Create a list of tasks first (relevant, easy to understand for the users)
Don't push, don't critisize
Don't prime with your own questions
is a way for a startuper to create something, using nothing...
or almost nothing...
There are many people out there
who have nothing to do, but review our wireframes, workflows, and websites
They may not be our target audience
But they still can give us valuable feedback
Photo by Samasource.org
and there are many services that are helping us meet these people or help us with tools for a meeting
Free in exchange for testing
First test is free/first N responses are free
You test for me, Ill test for you
Lets you run 1 free test at a time
No options to customize your test
Service offers to show one page to the users and ask them a set of pre-defined questions. There are ways to customize questions, but they are for paid users only
ClickDensity: a free 30-day trial (1 page, 5000 clicks)
Card-sorting tools: X-Sort and WebSort
Dont offer you study participants
Offer analysis and outcome of card sort
X-sort Mac only
Amazon Mechanical Turk
A meeting place for employers and employees
Artificial Artificial Intelligence: turkers work on easy, simple tasks that cannot be done by a computer, but can be done by people
Sorting items for online stores
Filling in forms
HITS are priced from 1 cent to a couple of dollars
Number of users + shared work = saved time
Ability to prescreen turkers before giving them HITs
You will have to clean the data from bots and dishonest turkers
Not-user friendly interface
Too many services to compare http://www.idea.org/blog/2011/10/24/usability-and-user-experience-testing-options/
Game Mechanics and Flow Experience
"Between Boredom and Anxiety"
Match between challenges and skills
Clear and immediate feedback
Dimensions/Components of Flow:
Merging of action and awareness
Distorted sense of time
Sense of Control
A lack of awareness
Flow Deprivation Experiment
Study participants had to stop each time when they felt they experience flow.
It doesn't feel good at all.
Experience Sampling Method
- using pagers (now it can be cell-phones or Internet)
- interrupting participants' activities
- asking for an immediate feedback
- as non-retrospective as possible
Bolt|Peters: Spore Game Study
Similar methodology, but:
Not ESM, because participants hated to be interrupted
Simple "Emoticon's Feedback"
Recreated "home environment"
"Remote study" - talking to players through the network