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Nội dung của anh Vũ Hồng Quang trong offline OC 2012-05-13, chủ đề "Nội dung số: Cách tiếp cận của doanh nghiệp"
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Digital Content: Overview & Strategic Viewport
Company Overview (Feb. 2012)
Established in 2006, grow up from year 2000.
First mover in social network (2000), online news
and e-commerce (2002)
Main investor: IDG ( International Data Group).
Employees: 1000+ people in Hanoi, Ho Chi Minh
city, and other offices in top 8 cities
Products: 20+ leading products in media, e-
commerce and social network markets
Company Overview ( Feb. 2012)
Total traffics
28 millions unique internet users over 33 millions Vietnamese
internet population (84%).
1.5 billion page views per month,
1.6 billion ads impression per day
5 millions unique mobile users
Business model:
Online Advertising ( #1 with over 75% market share)
E-commerce ( #1 with domination in many areas)
Mobile Content ( Top 5 in general and #1 in modern content like
apps, social games…)
Virtual Items - Games ( Moving in)
Technology: Mastered essential internet technologies: cloud computing,
cloud storage, parallel processing, high-availability, natural language
processing, P2P…
Products Overview
E-Commerce Media SNs
Muare
#1 Shopping
forum
Rongbay
#1 Classifieds
Enbac
#1 E-Market
Place
LINKHAY, TTVNOL,
F319, SANNHAC,
SOCNHI, SOHAPHIM
Social networks
COMMUNITY Building the Vietnam first online community in 2000, VC now have 28
million unique visitors/month, about 84% of Vietnam Internet User
Dantri
#1 Online and
Mobile General
Newspaper
Baamboo
#1 Video
Serving
Kenh14
#1 Teenage Online
Newspaper
CafeF
#1 Financial
Online Newspaper
AutoPro, aFamily,
Genk
#1 Vertical contents
Solo (NEW) Online
Retailer
Mua chung
#1 Groupon
Model
SohaPay (NEW) Payment Gateway
Monetization Platform VC Mobile Admicro Transaction based
Media Products
Media
• Dantri.com –Vietnam’s leading general online news, and #1 on mobile news
• Number 1 news sites in different important niche markets: Finance, Teenage, Auto, Hi-tech, Family.
• 93 Million visits/month
• 20 Million unique visitors/month
• 70% of Vietnam news users
• 550 Million page views/month
• Growth rate: 10%/month
Kenh14.vn: #1 Teen Online Newspaper
CafeF.vn: #1 Financial news & reviews
AutoPro.vn: #1 Automotive news & reviews
DanTri.vn: #1 Gerneral online news
Baamboo.com: #1 Video search and serving
Genk.vn #1 Website for hi-tech users
aFamily.vn: #1 Website for family and woman
Page views/ month : 500 Mils.
Visit/ month : 80 Mils.
Page views/visit : 5.51
Avg. Time on site : 08 mins 09’
Unique visitor/month: 16,7 Mils.
DANTRI: The most popular
Vietnamese online newspapers on
PC and #1 in mobile space.
DANTRI.COM.VN – General News
* data is from November 2011
CAFEF: a channel provides not only
updated and detailed information from
financial markets: stocks, real estate,
banking … but also comments and
specialized analysis from experts. Cafef
bypassed 5 competitors and became #1
in finance website 9 month after lauch
CafeF.VN – Financial News
Page views/ month : 25,312,000 Visit/ month : 5,176,000 Unique visitors : 1.042.000 Page per visit : 5.01 Avg.Time on site : 9 mins 30” New visit per month : 16,13% From Hanoi : 45% From HCMC : 40%
* All data is from March 2012
Page views/ month : 320 mil.
Visit/ month : 40 mil.
Visitor/month : 9.6 mil.
Avg.Time on site : 10 mins 30‘
KENH14 - Leading online newspaper
for Vietnamese teenagers with three
million page views per day, five times
higher than competitor’s statistics,
ranking 17 among top websites in
Vietnam
KENH14.VN – Teenage News
* All data is from February 2012
Visits: 5.941.032 /month Pageview: 29.498.074/month Unique visitors: 2.112.102 Page/visit: 4.98 Time on site: 6‘12” New visit: 30%
GENK – Leading hi-tech and mobile news and
reviews
GENK.VN – Hi-tech News
* All data is from February 2012
AFAMILY: Leading family and woman website.
AFAMILY.VN – Family News
Visits: 5.002.083 /month Pageview: 22.488.162 /month Unique visitors: 596.712 Page/visit: 4.5 Time on site: 6,5' New visit: 33%
* All data is from February 2012
AUTOPRO: The leading e-magazine
for car & bike lovers and users in
Vietnam.
Visits: 1.100.000 /month Pageview: 4.400.000 /month Unique visitors: 600.000 Page/visit: 4 Time on site: 4' New visit: 45%
AUTOPRO.VN – Car & automobiles news
* All data is from February 2012
BAAMBOO offers vertical search engines including
Mp3, Video, Film, Dictionary... Baamboo is now #1
in Video searching and serving in Vietnam
Strongly pours energy in search engine technology,
cloud computing-storage, especially Vietnamese
language processing, Baamboo help VC gains
leading experience in mastering technologies and
building large, scalable, cost effective systems
Page views/month : 60 Millions Visits/month : 11 Millions
BAAMBOO.COM VIDEO SEARCH & SERVING
* All data is from March 2011
SOHA Digital Contents
SOCNHI is number 1 and growing
website of safe and interesting
playground for children in Vietnam
#1 in providing children contents in
Vietnam
SOCNHI.COM – Children portal
Page views/ month : 39,6 Mil. Visit/ month : 3,4 Mil. Avg.Time on site : 21 mins 09’
* All data is from January 2012
Page views / month : 80 Mil. Visit / month : 13.6 Mil. Avg.Time on site : 18.23 mins
Soha Phim: Vietnam #1 on-demand
Internet movies & tv show streaming
6000 movies in databases
SOHA PHIM: On-demand Movie
* All data is from October 2011
Page views/ month : 18 Mil. Visit/ month : 2,4 Mil. Avg.Time on site : 12 mins 26‘ Male/ Female (%) : 45/55%
SANNHAC.COM: The first and most
popular network for people who love
singing and music, Sannhac has
outstanding features like karaoke and
music studio online…
SANNHAC.COM – Music social network
* All data is from Januaray 2012
Technical System Statics
• Over 90 TB in/out data daily: Static data streaming.
• Up to 20Gbs throughput.
• Advertising Platform: Over 1 billion records daily, peak 1.6 billion records per day.
• Advertising Platform: Over 25K internal requests/s.
• 18 Hadoop nodes.
• 15 storage nodes, up to 160TB of store space .
Divide & Conquer Strategy
• Single product puts company in a dangerous
position. Some reasons:
• Anything on net can disappear in 5 years
• Vietnam market is too small for an ambitious
company with single product (or even with a couple
of products)
• Uncertain political environment
• Build (more than one thing) for last
• But you cannot do everything at once choose
the best one you can conquer
Fast & Furious Implementation
• “Life is short, life is much shorter on the net”
• If you find an opportunity today, 3 months after
can be too late. So:
• Do it fast, furiously
• Put all the best resources you have to get it
done
In VCCorp, best people are all moving from
project to project
Digital Content In A “Not Too Far Future”
• Content will be still the king, but what content?
• Editorial content: still good as long as it has
true value
• User-generated content: not a hype any
more, marketers love it
• Mobile content: it will be main stream for
sure but how we can monetize it?
• We cannot predict future, so bullet-proof strategy
should be: Open eyes and disrupt yourself
Thank you!