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Cloud Virtualization:Three Myths of Cloud Recovery Revealed
Ted HulsyVP of Marketing, [email protected]
Dave Watts
President, CEO, NetFusion(323) [email protected]
© 2012 eFolder, Inc. All Right Reserved.2
Agenda
• Introductions• Partner Expert:
– What is cloud recovery?– Three Myths– eFolder Continuity Cloud
• Q&A
© 2012 eFolder, Inc. All Right Reserved.3
eFolder Expert: Dave Watts
© 2012 eFolder, Inc. All Rights Reserved.4
Cloud Recovery – why and where?
eFolder Storage Cloud
eFolder BDR
Image backup
BDR applianceOn-site virtualization
Users
Productionservers
Disaster recovery options 1. Download 2. Disk shipment
eFolder Continuity Cloud3. Emergency in the cloud
virtualization and recovery
© 2012 eFolder, Inc. All Right Reserved.5
Three Myths of Cloud Recovery
1. Cloud recovery is expensive.
2. Cloud recovery requires large upfront financial commitments.
3. Cloud recovery only allows simple network configurations.
© 2012 eFolder, Inc. All Right Reserved.6
Typical Cloud Recovery Pricing
1. Large upfront cloud storage commitment
2. Higher per GB per month, every day of the year
3. Pay, whether you use it or not
© 2012 eFolder, Inc. All Rights Reserved.7
eFolder Continuity Cloud Pricing
Please call eFolder for partner wholesale pricing details:
800-352-0248www.efolder.net/join
© 2011 eFolder, Inc. All Rights Reserved.8
Greater agility
Adaptable
Better value
eFolder Pricing Difference
© 2012 eFolder, Inc. All Right Reserved.9
eFolder Continuity Cloud
Continuity Cloud Compute NodePowered by Hyper-V, VirtualBox, andWindows 2008 R2 Datacenter Edition
Continuity Cloud Compute NodePowered by Hyper-V, VirtualBox, andWindows 2008 R2 Datacenter Edition
High PerformancePrivate Storage Cloud
PrivateVirtual
FirewallIPsec
Firewall
Publicly Available Services(HTTP(S), SMTP, POP, XML/RPC)
IPsec TunnelLAN
PPTP Tunnel
VPN Passthrough
Customer Site or Temporary Site
TravelingComputers
Internet
RDP Management
© 2012 eFolder, Inc. All Right Reserved.10
Partner Use Cases
• Premium SLA on BDR installs– Drive higher monthly recurring revenue with a premium
SLA for select BDR clients
• Emergency Cloud Recovery Service– Charge $1,000 per week for emergency, as needed
cloud recovery for clients
• Quarterly or Annual Testing– Periodically spin up the Continuity Cloud for image
testing and validation; complement on-the-appliance tests
© 2012 eFolder, Inc. All Rights Reserved.11
eFolder Competitive Advantages
• Leverage the power of the cloud• Manage the migration from
on-premises to cloud servicesAdapt
• Your own service offerings• Your own pricing• Your own branding
Differentiate
• Predictable, monthly revenue streams• Low operating costs• Consistent margins and cash flow
Thrive
© 2011 eFolder, Inc. All Right Reserved.12
Contact Us
Phone: 800-352-0248Email: [email protected]: efolder.netBlog: efolder.net/blog/
Twitter: twitter.com/eFolder
Q&A
Appendix
© 2012 eFolder, Inc. All Right Reserved.15
Proactive Data Integrity Checks
Your Encrypted Data+ Checksums
+ Digital Signatures
Your Data
Transmission via Encrypted Network Tunnel over Public Internet
Verificationand Duplication
Encryption EncryptedTransmission
Verificationand Reassembly
Data Protection and Duplication during Upload
Data Verification and Reassembly during Download
Transmission via Encrypted Network Tunnel over Public Internet
Your Encrypted Data+ Checksums
+ Digital Signatures
Your Data,Cryptographically
Verified
Decryptionand
VerificationEncrypted
Transmission
© 2012 eFolder, Inc. All Right Reserved.16
BDR Partner Pricing Models
• Markup Model– Targets 60%+ recurring gross margin– Charge upfront for appliance/install– 3x wholesale recurring costs– Example A:
• SMB, one server, 100 GB, forecasted to grow to 150 GB• Wholesale monthly cost: $60• Retail MRR: $180
– Example B:• SMB, four servers, 225 GB, forecasted to grow to 400 GB• Wholesale monthly cost: $195• Retail MRR: $585
© 2012 eFolder, Inc. All Right Reserved.17
BDR Partner Pricing Models
• Bundle Model– Targets 50-70% recurring gross margin– Incorporates appliance cost into bundle– Flat $750 setup fee
