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As the proliferation of smart phones continue to rise, marketers can no longer ignore mobile marketing.
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• Over 6 billion people in the world• 3.95 Billion Mobile Phone Users. • 67% of the entire population has a
mobile phone• 850 million cars• 1.7 billion PCs (desktop + laptops)• 1.2 billion landline telephones• 1.3 billion Internet accessors• 1.4 billion televisions• 1.5 billion credit cards
Mobile Trends
In 2000, there were
over 2 million
payphones in the
United States, today
that number is
around 700,000,
the major carriers
AT&T and Verizon
have both exited
the business.
• Samsung claims it sold more than 300 million mobile handsets in 2011.
• Apple has sold at least 222 million iOS devices (iPad, iPhone, iPod Touch) to date
• Android continues to grow steadily with half a million devices activated every day.
Mobile Trends
• Smartphones and other browser-equipped phones expected to grow to1.82 billion by 2013, compared to 1.78 billion PCs.
• Fewer than 6% of businesses are doing any type of mobile marketing
• The percentage drops to less than .05% for companies doing less than $10 million per year
Mobile Trends
• Quick Response Code• 2D code used to drive people to your
company’s Website• They link offline to online, and print to
mobile• QR Codes are capable of handling all types
of data, such as numeric and alphabetic characters, Kanji, Kana, Hiragana, symbols, binary, and control codes.
• Up to7,089 characters can be encoded in one symbol.
QR What?
• How are they used in Marketing?• Direct mail campaign• On a product or corporate brochure• Press ads• Promotional items• View Videos• Call Cell Phones• Write to Email addresses• Upload Contact Information• Range in size – ½” to side of building
QR What?
• QR Codes have grown over 1,200% in the second half of 2010
• Considerations when Planning a QR Code Campaign
QR What?
• 1. Be Everywhere– Mobile barcodes should be incorporated into all
digital and traditional media so the consumer has 360-degree exposure to the mobile marketing campaign.
QR What?
• 2. Drive Value and Make it Easy– Giveaways,– Discounts– free tickets– exclusive access will compel consumers to
interact with and scan your code.
QR What?
• 3. Keep it Simple– Branded or custom QR codes are certainly
getting some buzz, but it’s also important to create a code everyone can recognize.
– A simple black and white checkered format will increase the number of phones and code readers that can scan it.
QR What?
• 4. Build Customer Affinity– Consumer who has just scanned your code is on
the move. – She will be viewing the brand content on a
mobile screen - expects instant results. – Make sure the barcode links through to a
mobile-enabled site rather a PC-designed site.
QR What?
• 5. Account for Objectives and Analytics– Set goals before integrating a mobile barcode– Monitor the campaign via a barcode
management platform.
QR What?
QR What? Tesco Subway Store
Seoul, South Korea
Increased online sales by 130%
http://2d-code.co.uk/qr-code-grocery-shopping/
• Mission: Become #1 without increasing stores
• Idea: Let the store come to the people• They created virtual stores in Subways• While waiting for train, riders could
purchase products with their smartphones• Purchase would arrive shortly after they got
home
QR What? Tesco Subway Store
• Understanding the Smartphone user• Users search the internet with a degree of
urgency• They want results now and if
you can’t give it to them, they will go somewhere else.
• Must offer highly targeted content and a strongcall-to-action
Who Are You
• The Millennial Generation – 16-34 — also known as Gen Y or the WE Generation — is the new demographic that businesses compete to attract.
• This is the generation for whom the PC and Mac were always a reality. MP3 players, particularly iPods and iPhones, have been necessities instead of options.
Who Are You
• Almost 25% of the US Population• 200 billion in Direct Spending Power• 500 billion in indirect spending• 70% say they are asked for advice• 68% don’t make a major decision without
discussing it with others• 70% agree that having their friends’ approval on
decisions is important• Twice as likely to have 200- 500 friends on Facebook
than older generations
Who Are You
The place at which independent and often unrelated systems meet and act on or communicate with each other…
Star Trek IV: The Voyage Home - 1986
The Mobile Interface
• Touch-Screen Interface
• Use interactive page elements, sized appropriately for a touch-interface.
• submit buttons• form elements• links and navigation
• Provide an easy way to connect with your company
• The goal is to get them to interact
• Sign up for a newsletter• Connect with your social media• Purchase your product• Add an additional incentive for
taking the steps for interacting.
The Mobile Interface
• Mobile-Specific Content
• Content should be simplified, easy to digest– Viewers on mobile devices are scanning for
information,– They do not spend a lot of time reading
information– Your content will probably need to be rewritten
for mobile-friendly reading.
The Mobile Interface
• SMS, or a text message, is one of the easiest ways to start gaining traction in the mobile marketing world.
• Text messages have a 95% -100% open rate!• Average open rate of an e-mail is 10%.• Messages are short, so they are read in full.• Average time to open is 4 minutes
Text Messaging (SMS)
• Coca-Cola – “My Rewards” Code under bottle cap• American Idol• MGM – Get Discounts• Pizza Hut – 2000 consumers opted-in• Nascar – coupons, in-venue texts for fans at event• McDonald’s –Return of McRib
Who is using SMS?
Text Messaging (SMS)
• Determine your game plan.• QR Codes great way to get your message
across and get people to your website.• Build a Mobile website• Employ an SMS strategy
• For more information, contact Rick Clark• www.clarkwebdesign.com• 321-805-0588
Call Rick Visit Site