Building & Optimizing Your LinkedIn Profile

WeiserMazars LLP is an independent member firm of Mazars Group.

B U I L D I N G & O P T I M I Z I N G Y O U R L I N K E D I N P R O F I L E

A # W M A C A D E M Y T R A I N I N G

2WeiserMazars LLP is an independent member firm of Mazars Group.

W E L C O M E T O # W M A C A D E M Y

#WMAcademy is a new resource for WeiserMazars employees. A compilation of social media, digital media, and marketing training sessions, #WMAcademy will help you master a variety of business development tools and build your professional brand.

WeiserMazars LLP is an independent member firm of Mazars Group.

I N T R O D U C T I O N T O S O C I A L M E D I A

4WeiserMazars LLP is an independent member firm of Mazars Group.

W H A T I S S O C I A L M E D I A ?

Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks. (Social Media Source: Wikipedia)

• Each minute:• 60 new users join LinkedIn• 72 hours of video are uploaded to YouTube• 100,000 tweets are sent• 684,478 pieces of content are shared on Facebook• 2,000,000 queries are searched on Google

• Years to reach 50 million users:• Radio: 38 years• TV: 13 years• Internet: 4 Years• iPod: 3 years• Facebook added 200 million users in less than a year

D E F I N I T I O N

P R E V A L E N C E

5WeiserMazars LLP is an independent member firm of Mazars Group.

W H A T I S S O C I A L M E D I A ?

IS SOCIAL MEDIA A FAD OR THE BIGGEST SHIFT SINCE THE INDUSTRIAL REVOLUTION?

- Erik Qualman, Socialnomics

WeiserMazars LLP is an independent member firm of Mazars Group.

B U I L D I N G & O P T I M I Z I N G Y O U R

L I N K E D I N P R O F I L E

7WeiserMazars LLP is an independent member firm of Mazars Group.

T H E B A R E M I N I M U M : A C O M P L E T E P R O F I L E

1. Professional photo

2. Headline with keywords

3. Complete summary

4. Skills & Expertise

5. Customized URL

6. Previous Experience

7. Education

8. Listing of Websites and Social Media

9. Industry and Alumni Groups

10. Quality Contacts

8WeiserMazars LLP is an independent member firm of Mazars Group.

P R O F E S S I O N A L P H O T O

• Puts a face to the name

• 7x more likely to be clicked on

• Instantly adds a finished look to profile

D O D O D O N ’ T

9WeiserMazars LLP is an independent member firm of Mazars Group.

H E A D L I N E W I T H K E Y W O R D S

• Using buzzwords improves “searchability”

• Examples of great LinkedIn headlines at WeiserMazars:• Partner, Media & Entertainment Group at WeiserMazars LLP• Senior Manager, Audit and Attest, at WeiserMazars LLP• Senior Manager advising manufacturing and distribution clients at WeiserMazars LLP• Audit and Assurance | Financial Services Group | WeiserMazars LLP

Your LinkedIn Headline

10WeiserMazars LLP is an independent member firm of Mazars Group.

C O M P L E T E S U M M A R Y

• The “elevator speech” of LinkedIn

• One of the first items people see

What you do

Value added

WeiserMazarsboilerplate

11WeiserMazars LLP is an independent member firm of Mazars Group.

S K I L L S & E X P E R T I S E

• Include your buzzwords

• Increases “searchability”

12WeiserMazars LLP is an independent member firm of Mazars Group.

C U S T O M I Z E D U R L

• Neatens your profile

• Shows off your social media savvy

• Makes sharing the link to your profile easier

versus

13WeiserMazars LLP is an independent member firm of Mazars Group.

P R E V I O U S E X P E R I E N C E

• Your online resume

• Stay connected to your networks

• Can include:

• Job description

• Job responsibilities

• Accomplishments

• Awards won

• Recommendations

14WeiserMazars LLP is an independent member firm of Mazars Group.

E D U C A T I O N

• Your online resume

• Stay connected to your networks

• Can include:

• Degree received

• Dates attended

• Honors & Awards

• Organizations

15WeiserMazars LLP is an independent member firm of Mazars Group.

L I S T I N G O F W E B S I T E S A N D S O C I A L M E D I A

• Additional means of contacting you

• Additional information on WeiserMazars

• Primary and secondary email addresses

16WeiserMazars LLP is an independent member firm of Mazars Group.

I N D U S T R Y A N D A L U M N I G R O U P S

• Professional forums

• Keep updated on industry/alumni news

• Option to participate in the discussion

• Stay connected to existing

industry/school connections

• Discover new connections

17WeiserMazars LLP is an independent member firm of Mazars Group.

Q U A L I T Y C O N T A C T S

• Quality over quantity

• No need to accept people you don’t know

• Ask yourself: “Would this person be able to introduce me to someone I’d like to know?”

• “People You May Know” feature

• “Webmail Importer” feature

• “Export connections” feature

Your connections

18WeiserMazars LLP is an independent member firm of Mazars Group.

Y O U R D Y N A M I C P R O F I L E

CONGRATULATIONS, YOU HAVE A COMPLETE PROFILE!

NOW WHAT?

• Add additional sections offered by LinkedIn

• Keep your profile updated as information changes

• Take other #WMAcademy trainings!

• How to Use LinkedIn for Business Development: how to learn from and add to the

professional conversation, utilize Groups, find and contact new leads

• Your Weekly LinkedIn Checklist: how to be a LinkedIn pro in 5 minutes a day

C O N T A C T

Follow us on:

Visit us at: www.weisermazars.com

Gabrielle Chwazik-Gee Senior Marketing Associate(E) Gabrielle.Chwazik-Gee@weisermazars.com (LinkedIn) www.linkedin.com/in/gchwazikgee(Twitter) www.twitter.com/gchwazikgee