Business of Mobile Apps

The Business of Mobile Apps

Feb 22nd 2014

@sree_raman | @shauryaBT #GBGmumbai | @GBGmumbai

The scope

Apps as a Business• Ideate, Build, Promote,

Generate Revenue

Apps for Business• Build and Bill

Apps for Business

Apps for Business - The ‘Build & Bill’ Model

• Reach your existing clients

• Leverage your exiting design & programming team

• Scale up from building simple apps to dynamic apps

• Add further skills to deliver apps for all OS/Devices

• Ancillary revenue through updating the apps as technology

progress

Press the right button!Apps for business are to be seen as a marketing expense, and not as a revenue generator.

Apps for Business – Mantra 1

1. Make customer’s life easy2. Put a modern face to your business

Apps for Business – Mantra 2

1. Increase brand loyalty2. Increase customer retention

Apps for Business – Mantra 3

1. Make employees life easy2. Promote collaborated work possible 3. Leverage BYOD to your advantage

Apps for Business – Mantra 4

1. Fancy & Novelty apps – A virtual catalogue 2. Utility & Service

Apps as a Business

Apps

The basics of

BusinessThere’s an app for that!

The fundamental

Be it your time, money or resources

The need

“Everything that can be invented has been invented”Charles H. Duell Commissioner, U.S. patent office, 1899

The need

“If I had asked people what they wanted, they would have said faster horses.”- Henry Ford

Don’t ask. Observe.

The need

Make it bulls#!t proof

PC Reboot Handle Poop Log Baby cry decipher

The problem

What’s the problem here?

Can I make the cars faster?

Can I make the cars faster?

Can I ship stuff

overnight?

Can I ship stuff

overnight?

How to organize the

world’s information?

How to organize the

world’s information?

Can we go beyond SMS?

Can we go beyond SMS?

Enzo Ferrari Brian Acton &

Jan KoumLarry Page & Sergey Brin

Frederick W. Smith

The solution

Solve one problem at a time, differently

The build

3 immutable laws

• Is the problem completely solvable?

• Is it practical?

• Does the cost benefit make sense for the customer?

The build

Get moving, that’s equally important

The marketing mantras

• Getting listed in the app store is not a marketing strategy!

• Social media, SEO & ASO are mere hygiene factors

• Don’t wake up to marketing someday, practice it everyday.

• Follow the 1-1-1 rule (Message, TG, CTA)

• Tell a great story

• Target influencers & get WOM

• Think globally

The purpose

Are your customers happy?

The monies

• Who’s paying your bills? – Users or Advertisers

• Challenge the existing systems

• Look for ancillary revenues

Summary

• Identify a need & provide a realistic solution

• Match benefits to costs

• Fail fast, get started and keep moving

• Marketing is a commitment, not just a campaign

• Have a purpose & think global

• Money matter, think who’s paying your bills

Q&A

Thank You!

Sreeraman Thiagarajan

@sree_raman