Leveraging the Power of LinkedIn

Wednesday, June 15, 2016

Allison Beauchesne, MA

• 414 million professionals

• 61 million senior level

influencers

• 40 million decision makers

• 6.8 million c-level execs

• 3 million MBA grads

WHY?

Statistics provided by LinkedIn’s 1st Quarter 2016 Results

It’s in the content…

WHY?

BEHIND THE SCREEN

MARKET TO WHO MATTERS

THE POWER OF LINKEDINCOMPANY PAGE

SHOWCASE PAGE

SLIDESHARE

THE POWER OF LINKEDINSPONSORED CONTENT

INMAIL

PAID ADVERTISING

PULSE

THE POWER OF THE POST

STANDING OUT

WHERE TO BEGIN?

Ask these 5 questions…

1. Is your personal profile up to date with relevant industry

information, job descriptions, external links, etc?

2. Do you have a business page ready for your business?

3. Have you joined groups, connected with influencers and follow

pages/organizations that are relevant to you and your business?

4. Have you connected strategically with people you are interested in

networking with?

5. Are you checking your notifications and news feed at least once

per day?

6. What is your goal on LinkedIn?

THANKS

Allison Beauchesne

www.linkedin.com/ambeauchesne

*Also check out The

Sophisticated Marketer’s

Guide to LinkedIn