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www.317Consulting.ca and www.sociallygood.ca in conjunction with @ArtezOnline. This presentation reviews company pages in 2013, how to set up and use as a nonprofit, how to optimize your personal profile, and why LinkedIn matters to nonprofits.
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LINKEDIN FOR YOUR NONPROFIT
Clare McDowall
1. Why LinkedIn Matters
2. Your Nonprofit
3. You
WHY LINKEDIN MATTERS1
Drag picture to placeholder or click icon to add• 225 million users
worldwide
• 7 million users in Canada
• 49% of LinkedIn users have household income OVER $100k*
• Over 40% are managers, VPs, CEOs, Owners
• Over 116k non-profit pages worldwide –
The competition!*Socialtimes.com 2012
QUESTION
Who is critical to the success of your organization?
Donors?Staff?
Volunteers?Corporate Partners?Media?
Funders?
inmaps.linkedinlabs.com
LinkedIn and your nonprofit2
Companies have moved
CREATE YOUR PAGE
Valid Email Address
Organization NameYou need:
CREATE YOUR PAGE
bit.ly/smsizetips
Not usually this grey, eh?
ADDING ‘PRODUCTS’
Add video for max impact!
American Cancer Society
RECOMMENDATIONS
STATUS UPDATES
Targeting
posts? - Board Member recruitment
- Country/city specific news or events
- Respect your audience
- Must reach 100+ ppl
BONUS!
You can ‘pin’ status updates to the top
of your profile using ‘feature this
post’
What about analytics?
ANALYTICS = INSIGHT
REMINDER
REMEMBER!These are TACTICS, not STRATEGIES
Ensure your marketing or comms team
integrate LinkedIn into your social
strategy!ORTalk to a
professionallike me!
LinkedIn and you! 3
I’m not looking for
a job!
“Looking for a job when you NEED
one, is like looking for someone to kiss at 11:59 on
New Years.”
- Paul Nazareth
That aside…..Your DONORS are checking your
profile
Headhunters are searching…….
Potential & current board members are watching you
Your next boss is keeping an
eye on you
Have a PROFESSION
AL picture
1 2 3Fully
complete the
SUMMARY section
with keywords
Focus on RESULTS not tasks
PROFILE TIPS FOR YOU
Does your
profile look
visually appealin
g?
Michael Rosen, CFRE
What can YOU add?
LinkedIn is a SOCIAL network
VISIT DAILY!
LinkedIn Todaylinkedin.com/today
HIDING IN PLAIN SIGHT!
What if ?
Board members
Corporate partners
Enemies
Leaders in your field
IN SUMMARY
LinkedIn is
10 years old. Don’t ignore it!
Get &
maintain a company profile
Optimize
your own profile and
ENGAGE
Social media consulting for
nonprofits in Canada
LinkedIn Makeovers for you and your
careerwww.sociallygood.c
a
www.317Consulting.ca
clare@mcdowall.info
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