The Overlooked Marketing Edge

What most

peoplethink

about your

business

The Overlooked

Marketing Edge

Dustin Staiger

He who has a thing to sellthen goes and whispers in a well,is not as apt to get the dollaras he who climbs a tree and hollers.

HOLLER LOUDER!!!!!(especially car dealers.)

sendIn theclowns

How did you hear about us?TV

RadioNewspaperDirect MailBillboard

Other

Direct Mail48%

Word of Mouth71%

Percentage influenced by

Source: Advertising Age 11/17/03

Television17%

You say,“I can’t control it.”

You say,“I can’t control it.”

You’re right.

Influence it.

"Ideas and products and messages and behaviors spread just like viruses do.”

Malcolm Gladwell, The Tipping Point

1. Target YOUR trendsetters.

…not the crowds

2. Build a better baton.

http://e.staples-deals.com/content.asp?wci=version&wnd=0&status_id=4611513700_73148130

Broken Baton

Bad Baton

Better Baton

3. Create community.

4. Keep your word

Keeping promises. Even though the Net is here and it's real, that doesn't mean that the laws of business

have been suspended forever.

And those two words capture the best of what

we've learned for four hundred years.

Do what you say you're going to do and the rest is

a lot easier.Posted by Seth Godin on February 07, 2005

Types of WOM

Customer Evangelism

Permission Marketing

Viral Marketing

Grassroots Marketing

Citizen Marketers

Co-Creation

Referral Programs

Cause Marketing

Brand Blogging

Best books on WOM

He who has a thing to sellthen goes and whispers in a well,is not as apt to get the dollaras he who climbs a tree and hollers.

He who has a thing to sellthen goes and whispers in a well,is not as apt to get the dollaras he who climbs a tree and hollers.But he whose idea is spread by manyIs probably kicking your company’s fanny.

Get others to holler for you.

beyondagency.net thepeoplebrand.com/blog