View
2.237
Download
1
Category
Preview:
DESCRIPTION
A snapshot of brands using twitter to talk, help (serve), listen and sell.Looks at brands that do these things well and not so well.
Citation preview
What are brands doing on twitter
1. Listening
2. Helping
3. Talking
4. Selling
What are brands doing on twitter
“On twitter they can complain or praise. And we can use it as a way to gauge how people are feeling”.
Anamaria Irazabal, Marketing Director, Pepsi
1. Listening
2. Helping
3. Talking
4. Selling
What we want to do on twitter
Eurostar learned why this is important
How O2 is using twitter to listen
twitter can help turn a bad situation …
1. Listening
2. Helping
3. Talking
4. Selling
What we want to do on twitter
… into a good one
1. Listening
2. Helping
3. Talking
4. Selling
What we want to do on twitter
How O2 is using twitter to talk
1. Listening
2. Helping
3. Talking
4. Selling
What we want to do on twitter
$6.5
million in
sales
How O2 is using twitter to sell
How O2 is using twitter to sell
How O2 is using twitter to (almost) sell
1. Don’t be sneaky
2. It’s ok to say sorry
3. Be careful what you tweet
A few trap doors to watch out
for
You’ll just get found out
You’ll just get found out
1. Don’t be sneaky
2. Be careful what you tweet
3. It’s ok to say sorry
A few trap doors to watch out
for
1. Don’t be sneaky
2. Be careful what you tweet
3. It’s ok to say sorry
A few trap doors to watch out
for
While we’re a 130 year old humanitarian organization,we’re also made of up human beings.
This is Kevin Smith
He has 1,762,436 followers
www.kevindunne.blogspot.com
Recommended