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What are brands doing on twitter

What brands are doing on twitter

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A snapshot of brands using twitter to talk, help (serve), listen and sell.Looks at brands that do these things well and not so well.

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Page 1: What brands are doing on twitter

What are brands doing on twitter

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1. Listening

2. Helping

3. Talking

4. Selling

What are brands doing on twitter

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“On twitter they can complain or praise. And we can use it as a way to gauge how people are feeling”.

Anamaria Irazabal, Marketing Director, Pepsi

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1. Listening

2. Helping

3. Talking

4. Selling

What we want to do on twitter

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Eurostar learned why this is important

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How O2 is using twitter to listen

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twitter can help turn a bad situation …

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1. Listening

2. Helping

3. Talking

4. Selling

What we want to do on twitter

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… into a good one

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1. Listening

2. Helping

3. Talking

4. Selling

What we want to do on twitter

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How O2 is using twitter to talk

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1. Listening

2. Helping

3. Talking

4. Selling

What we want to do on twitter

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$6.5

million in

sales

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How O2 is using twitter to sell

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How O2 is using twitter to sell

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How O2 is using twitter to (almost) sell

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1. Don’t be sneaky

2. It’s ok to say sorry

3. Be careful what you tweet

A few trap doors to watch out

for

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You’ll just get found out

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You’ll just get found out

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1. Don’t be sneaky

2. Be careful what you tweet

3. It’s ok to say sorry

A few trap doors to watch out

for

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1. Don’t be sneaky

2. Be careful what you tweet

3. It’s ok to say sorry

A few trap doors to watch out

for

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While we’re a 130 year old humanitarian organization,we’re also made of up human beings.

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This is Kevin Smith

He has 1,762,436 followers

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www.kevindunne.blogspot.com