Harry pekka russia_only_digital

Digital Portfolio SIM

Internet penetration in age groups,% of an age group

12-24 years – 96,5% 25-44 years - 88% 45+ years - 54%

RUSSIAN INTERNET MARKET OVERVIEW

Russian population - 143,2 mln.

Connection type: Broadband - 68%Wireless modem - 19%Dial-up - 7%Mobile -1%Other - 5%

Source: TNS Web Index, November 2011

Internet audience (12-54) –52,486 mln*.

Penetration (12-54) – 61% Penetration (all population) – 44,98%

Men - 49,4 %Women - 50,6%

Use mobile for browsing: 12,3 mln., 34% of monthly reachMobile phone – 56%, smartphone - 41%, tablet – 6%.

*Source: ComScore, November 2011

Mail.ru (32 projects)

Yandex.ru (37 projects)

Vkontakte.ruGoogle (ru+com)

Youtube.comOdnoklassniki.ruWikipedia.orgRambler (24 projects)

Facebook.ruLiveJournal.comBiglion.ruAvito.ruLiveInternet.ruKinopoisk.ruQIP.ru

29 42729 39425 00923 47320 77020 50119 92214 19413 38813 38312 76610 87610 102

9 3499 298

68,168

58,554,3

4847,439,032,833,0

3126,125,223,421,621,2

‘000 UV % of populationTNS Web IndexRussia 100 000+, 12-54 years

Source: TNS Web Index, November 2011

TOP 15 WEBSITES

SEGMENT LEADERS

Blogs

Livejournal.ru Unique visitors – 13 383 121SUP Media

Search Engines

Yandex.ru Unique visitors -29 393 811Baring Vostok Capital Partners – 26%A.Volozh – 19.77%

Social Networks

Vkontakte.ru Unique visitors -25 009 314Mail.Ru Group 39,99%

Mail

Mail.ru Unique visitors – 29 427 142Mail.Ru Group

Women

Woman.ru Unique visitors – 5 375 400PH TOP 50

Entertainment

Kinopoisk.ruUnique visitors – 9 349 213LLC Kinopoisk

Source: TNS Web Index, November 2011

INTERNET AD MARKET STRUCTURE

INTERNETmediacontext

2010 bln RUR

Growth in 2011, %Segment 2009 bln RUR

2011 bln RUR

26.659.20

16.85

204963

Source: AKAR Russia, Mindshare

Cars25%

FMCG20%

Telecom19%

Retail9%

Media7%

Other20%

19.107.70

11.40

27.509.50

18.00

WEB ASSETS SANOMA INDEPENDENT MEDIA

SIM internet audience:Unique visitors:

???Unique visitors:

3 488 142Unique visitors:

1 365 986

Unique visitors:

1 937 922

Unique visitors:

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Unique visitors:

447 655

Unique visitors:

???Unique visitors:

422 974

Unique visitors:

1 010 867

WEB DEVOPMENT ACTION PLAN 2011

January

February

March April May June

Grazia MagazineSite re-launchCosmo PsychologiaSite re-launch

WeddingMagazinemain page re-launch

Cosmo.ruBeauty service MakeMeUp launch

Cosmo.ruBeauty service Beauty Dictionary

Vkusno i Polezno Site launch

Cosmo.ruMain page redesign

Cosmo.ruBeauty-serviceBeauty Brands

CosmoshoppingFashion service Garage Sale

July August September

October

November

December

Cosmo.ru Beauty serviceHow to choose fragrance

Good HouseKeeping: Social serviceQ&A

To be discussed

Women’s Health Site launch

To be discussed

Web-sites: 7 launches & 7 services in 2012

Cosmo BeautyRe-launch

Svadba ExpertSite re-launch

Cosmo.ru Fashion serviceCollages launch

Ameno.ruRe-launch

COSMCOSMO.RU

Unique visitors

3 488 142Page views

13 558 409

2. Fashion CollectionLaunch – September 2011132 585 PV/monthStyle Adviser Platform

1. Vote from userLaunch – July 2011239 876 PV/monthStyle Adviser Platform

NEW SERVICES

COSMO.RU HAS POWERFUL SOCIAL NETWORKS

Twitter.com

139 562

Vkontakte.Ru

27 617

Facebook.com

15 984

COSMOCOSMOSHOPPING.RU

Unique Visitors

194 984 Page Views

764 165

1. New Design & StructureLaunch – June 2011

2. Street FashionLaunch – June 2011236 413 PV/month3 891 photosCover Girl of December IssueStyle Adviser Platform

May 144 107 PV

August223 675 PV

September362 958 PV

December239 213 PV

WEDDING-MAGAZINE.RU

Unique Visitors

422 974 Page Views

2 671 501

NEW SERVICES

1. Bride of the MonthLaunch – October 201114 967 PV/month>500 photos each month

2. Wedding GalleriesLaunch – August 2011164 351 PV/month

GOODHOUSE.RU

Unique Visitors

988 032 Page Views

2 642 252

New Design & Conception “The Encyclopedia of Advices”December 2011

AMENO.RU

Unique Visitors

447 655 Page Views

1 705 702

New Design & Conception “How to live better”December 2011

MHEALTH.RU

Unique Visitors

1 365 986 Page Views

4 784 617

New DesignSeptember 2011

RB.RU and VIADEO.COM

Action PlanJanuary – LaunchFebruary & March – Integration with RB.ru – Invitation to registerMarch & April – Mobile applicationsMarch – Start of MBA salesSeptember – Start of online recruitment sales

Community to the end of 2012

200 000

Russian Version of Viadeo.com

VEDOMOSTI.RU & IMALL

Action PlanJuly 2011- Launch September & October 2011- Promotion

DirectionsTravel, Fashion, Events

PartnersYoox.com, AnyDayAnyWay.com etc. + Ecvilibria

Registrations

8 108 Orders

167Average Bill

10 777 Rub

APPLICATION FOR IPAD & IPHONE

Subscribtions + NewsstandsLaunch - January 2012Cosmopolitan 21 790Popular Mechanics 11 349Men’s Health 5 620Harper’s Bazaar 368

iPhone appsiCosmo 2.1– February 2012My Day My Way 1.0 – April 2012

THANK YOU FOR YOUR THANK YOU FOR YOUR ATTENTION!ATTENTION!