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Chapter 2 Workplace Diversity
2
Chapter 2 Krizan Business Communication ©2005 2
Diversity means differences.
Chapter 2 Krizan Business Communication ©2005 3
Cultural diversity:
Cultural differencesTheir effects on
communication
Chapter 2 Krizan Business Communication ©2005 4
Successful businesses communicate effectively with various cultures.
Chapter 2 Krizan Business Communication ©2005 5
Diversity initiatives:
Help a workforce to develop multicultural communication skills
Chapter 2 Krizan Business Communication ©2005 6
Diversity initiatives improveCorporate cultureEmployee recruitmentClient relationsEmployee retention
Chapter 2 Krizan Business Communication ©2005 7
Culture:
Customary beliefsSocial normsRacial, ethnic, religious,
or social traits
Chapter 2 Krizan Business Communication ©2005 8
Multicultural business communication:
Exchange of information among people of different cultures
Chapter 2 Krizan Business Communication ©2005 9
Effective multicultural communicators:
Are aware of cultural differences
Are multilingual
Chapter 2 Krizan Business Communication ©2005 10
Understand nonverbal communication
Know behavior standards for different cultures
They also:
Chapter 2 Krizan Business Communication ©2005 11
Multinational communication:
Interaction among citizens of different countries
Chapter 2 Krizan Business Communication ©2005 12
Global perspective:
Multicultural and multinational concerns effecting the world marketplace.
Chapter 2 Krizan Business Communication ©2005 13
Ethnicity and race are the first two dimensions of cultural diversity.
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1. Ethnicity:
Common racial, tribal, religious, linguistic, or cultural origins
Chapter 2 Krizan Business Communication ©2005 15
2. Race:
Distinct traits transmitted by a particular group of people
Chapter 2 Krizan Business Communication ©2005 16
Gender is the third dimension of cultural diversity.
Chapter 2 Krizan Business Communication ©2005 17
3. Gender differences:
Tendency of men and women to process emotional stimuli differently
Chapter 2 Krizan Business Communication ©2005 18
Men tend to use language asserting independence and maintaining group position.
Chapter 2 Krizan Business Communication ©2005 19
Women tend to use language creating connections and relationships.
Chapter 2 Krizan Business Communication ©2005 20
Age is the fourth dimension of diversity.
Chapter 2 Krizan Business Communication ©2005 21
4. Age:
Different attitudes and treatment of younger or older persons.
Chapter 2 Krizan Business Communication ©2005 22
The fifth dimension of cultural diversity is individuals with disabilities.
Chapter 2 Krizan Business Communication ©2005 23
5. Individuals with disabilities may:Use a wheelchair, cane,
or crutchesHave difficulty seeing,
hearing, or speaking
Chapter 2 Krizan Business Communication ©2005 24
To protect individuals with disabilities, Congress passed the Americans with Disabilities Act (ADA) in 1964.
Chapter 2 Krizan Business Communication ©2005 25
Effective multicultural communicators
Know their cultureLearn about other culturesConsider language needs
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Multinational and global business people should
Avoid complex languageFocus on the reader
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Use an interpreter if needed
Practice with interpreter
When language difficulties occur
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Additional solutions
Talk directly to receiverUse back translation of
written messages
Chapter 2 Krizan Business Communication ©2005 29
What are examples of diversity in your workplace?
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