Chapter 02 business communication

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    12-Apr-2015

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<p>2Chapter 2 Workplace Diversity</p> <p>Diversity means differences.</p> <p>Chapter 2</p> <p>Krizan Business Communication 2005</p> <p>2</p> <p>Cultural diversity: Cultural differences Their effects on communicationChapter 2 Krizan Business Communication 2005 3</p> <p>Successful businesses communicate effectively with various cultures.</p> <p>Chapter 2</p> <p>Krizan Business Communication 2005</p> <p>4</p> <p>Diversity initiatives: Help a workforce to develop multicultural communication skillsChapter 2 Krizan Business Communication 2005 5</p> <p>Diversity initiatives improve Corporate culture Employee recruitment Client relations Employee retentionChapter 2 Krizan Business Communication 2005 6</p> <p>Culture: Customary beliefs Social norms Racial, ethnic, religious, or social traitsChapter 2 Krizan Business Communication 2005 7</p> <p>Multicultural business communication: Exchange of information among people of different culturesChapter 2 Krizan Business Communication 2005 8</p> <p>Effective multicultural communicators:</p> <p> Are aware of cultural differences Are multilingualChapter 2 Krizan Business Communication 2005 9</p> <p>They also: Understand nonverbal communication Know behavior standards for different culturesChapter 2 Krizan Business Communication 2005 10</p> <p>Multinational communication: Interaction among citizens of different countriesChapter 2 Krizan Business Communication 2005 11</p> <p>Global perspective: Multicultural and multinational concerns effecting the world marketplace.Chapter 2 Krizan Business Communication 2005 12</p> <p>Ethnicity and race are the first two dimensions of cultural diversity.</p> <p>Chapter 2</p> <p>Krizan Business Communication 2005</p> <p>13</p> <p>1. Ethnicity: Common racial, tribal, religious, linguistic, or cultural originsChapter 2 Krizan Business Communication 2005 14</p> <p>2. Race: Distinct traits transmitted by a particular group of peopleChapter 2 Krizan Business Communication 2005 15</p> <p>Gender is the third dimension of cultural diversity.</p> <p>Chapter 2</p> <p>Krizan Business Communication 2005</p> <p>16</p> <p>3. Gender differences: Tendency of men and women to process emotional stimuli differentlyChapter 2 Krizan Business Communication 2005 17</p> <p>Men tend to use language asserting independence and maintaining group position.Chapter 2 Krizan Business Communication 2005 18</p> <p>Women tend to use language creating connections and relationships.</p> <p>Chapter 2</p> <p>Krizan Business Communication 2005</p> <p>19</p> <p>Age is the fourth dimension of diversity.</p> <p>Chapter 2</p> <p>Krizan Business Communication 2005</p> <p>20</p> <p>4. Age: Different attitudes and treatment of younger or older persons.</p> <p>Chapter 2</p> <p>Krizan Business Communication 2005</p> <p>21</p> <p>The fifth dimension of cultural diversity is individuals with disabilities.</p> <p>Chapter 2</p> <p>Krizan Business Communication 2005</p> <p>22</p> <p>5. Individuals with disabilities may: Use a wheelchair, cane, or crutches Have difficulty seeing, hearing, or speakingChapter 2 Krizan Business Communication 2005 23</p> <p>To protect individuals with disabilities, Congress passed the Americans with Disabilities Act (ADA) in 1964.Chapter 2 Krizan Business Communication 2005 24</p> <p>Effective multicultural communicators Know their culture Learn about other cultures Consider language needsChapter 2 Krizan Business Communication 2005 25</p> <p>Multinational and global business people should Avoid complex language Focus on the readerChapter 2 Krizan Business Communication 2005 26</p> <p>When language difficulties occur Use an interpreter if needed Practice with interpreterChapter 2 Krizan Business Communication 2005 27</p> <p>Additional solutions Talk directly to receiver Use back translation of written messagesChapter 2 Krizan Business Communication 2005 28</p> <p>What are examples of diversity in your workplace?</p> <p>Chapter 2</p> <p>Krizan Business Communication 2005</p> <p>29</p>

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