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MARKETING YOURSELF 101:
H O W T O S TA N D O U TI N I T I AT I V E F O R M I N O R I T Y E X C E L L E N C E
D I A M O N D H O L L O M A N
THE PLAN
• Revamp your CV
• LinkedIn is your friend
• Get into the Twitterverse!
• Start your own Website (through UNC)
• It’s never too early for a Business Card
• #MajorKeys: Tips for the future
BUT TO START OFF…
• What are your goals? What kind of career can you envision?
• Knowing your career path, or even deciding on a couple will help you focus your marketing efforts and help you curate your personal brand
• But even if you’re unsure, we can get you started on some must-haves today!
REVAMPING YOUR CV
! CV templates online BUT make it your own!
! Crucial elements:! Name, Department, Office/Location, contact
(email)
! Areas of Research
! Education
! Awards and Honors *
! Publications *
! Teaching Experience *
! Conferences/ Presentations/ Invited Panels *
! Professional Service *
! Professional Affiliations *
KEEPING IT UPDATED
• Rule of thumb: aim to add a line every month• Think about all that you do, and put it on your CV
• Keep 2 copies saved on your computer: a Word document and a PDF for easy uploads
• Also save to a flash drive or external hard drive
Let’s update!
! A way to connect with professionals and to also see the kinds of jobs available in your area
! Spring for the headshot
! If you can’t get one, ask a friend
! LinkedIn is an extension of your CV
LET’S GO FOR IT!
! LinkedIn.com
! Create a profile
! Follow the prompts (use your digital headshot!)
! Change your URL to something simpler
TWITTER! A way to make semi-personal
connections with other professionals in your field
! Also a way to highlight all that you do
! Don!t be afraid to shamelessly follow (and retweet) scholars
in your field
LET’S DO IT!
! Open the Twitter app on your phone or go to Twitter.com
! Follow the prompts for a new account
! Let @IMEUNC be your first follow!
Tips:
! Have a range of people to follow
! Be creatively professional
! Note your personal brand
YOUR PROFESSIONAL WEBSITE (USING UNC)• A way to showcase all that you do
• Provides a way for people to look up your research in more detail
– “Landing page” – links together your web presence
– Increasingly important as you come close to completing your degree
• Practicing now will help you become a pro at it when you need it most
• Good skill to add to CV/LinkedIn (Managing Wordpress pages is increasingly becoming a necessary and valued skill)
LET’S START IT!
! http://web.unc.edu
! “Create a Site”
! Enter your ONYEN and follow prompts
BUSINESS CARDS
Is it too early? NO!!
• Great for conferences, research symposiums, your presentations or any time you MIGHT meet a professional…so they’re great now!
• Some of the smaller ordering packages require you to order a minimum of 100 cards, so make sure you have a status on the card that will be valid for at least 6 months
• UNC has a card template
• But feel free to be creative
• If you want a different template, there are other companies out there, such as…
LET’S GET IT STARTED!(VIA VISTAPRINT)! Vistaprint.com! Play around with their templates! I used a UNC logo that I found online =)! SO MANY TEMPLATES so be sure to
choose something that represents you, and that you can see yourself handing out to other professionals
! Name matters – it’s your brand! It should match the name you plan to publish with and the name on your other marketing platforms
! Put all of your marketing platforms on your business card
#MAJORKEYS
• Your Brand, Your Way
• Keep it all updated!
– Every month or so, stop in to make sure your LinkedIn, website, and CV are up-to-date
– Check your Twitter daily or as often as possible
Questions?
diamond2@live.unc.edu
diamondveholloman.web.unc.edu
LinkedIn: Diamond Holloman
Twitter: @diamondholloman
THANK YOU!
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