How to pitch a startup

Pitching your Startup

Who is this guy?

AUDIENCE DELIVERY CONTENT

The Architecture of a Pitch

The Audience

• Your Mum• Peers• Customers• Journalists• Advisors• Investors

• Parties• Formal Networking• Pitch Sessions / Sales Presentations

Pitches

• Cocktail party o 1 sentence

• 30 Second o Problem, Solution, Call to Action

• 60 Second o Problem, Solution, Credability, Opportunity, CTA

• 3 Minuteo Problem, Solution, Credability, Oppotunity, Route to

Market, Call to Action

• 15 - 20 Minuteo Problem, Solution, Credability, Opportunity, Route to

Market, Call to Action, Financials, Milestones, CTA

A Pitch for Every Audience / Situation

TIME

ATTE

NTI

ON

The Challenge

The best pitches get to the point in the fewest syllables

"If You Can’t Explain It Simply, You Don’t Understand It Well

Enough"Albert Einstein

Before you Pitch

• Think about your audience - how can you make it unique for them.

• Research (if possible)o LinkedIno Googleo FB?

• Decide what you want o Another meetingo A saleo Investmento A Date

Delivery

Show enthusiasmSmile appropriatlyAsk questionsUse propsAlternate your voiceUse your handsEyeball your userUse (a little) humourDon't bullshit

Your 10 Second Pitch

The problem is ...We solve that by ...The Market Size / Opportunity is ...We have an unfair advantage because ...Customers find us by ...We make money by ...X, Y and Z are similar, but we ...Our team is made up of ...In the last X months we achieved YWe are looking for ...

Your 30 Second Pitch

The problem is ...We solve that by ...The Market Size / Opportunity is ...We have an unfair advantage because ...Customers find us by ...We make money by ...X, Y and Z are similar, but we ...Our team is made up of ...In the last X months we achieved YWe are looking for ...

Your 60 Second Pitch

The problem is ...We solve that by ...The Market Size / Opportunity is ...We have an unfair advantage because ...Customers find us by ...We make money by ...X, Y and Z are similar, but we ...Our team is made up of ...In the last X months we achieved YWe are looking for ...

Common Mistakes

Is your problem really a problem?Does your solution really address the problemIs your market size really relevant?False claims.No evidence.Low energyUneven presentationLack of practice

scoreshark.herokuapp.com

Practice

Some of your answers will suck

Good: Imagine what you could do to stop your answer from sucking.

DO NOT GO TO POWERPOINT

UNTIL YOU CAN PITCH NAKED

What Powerpoint is Good for:Customer Logos

What Powerpoint is Good for:Positioning

What Powerpoint is Good for:Hard Numbers

What Powerpoint is Good for:Showing your Team

Resources

Minthttp://www.slideshare.net/hnshah/mintcom-prelaunch-pitch-deck

Tim Younghttp://techcrunch.com/2010/11/02/365-days-10-million-3-rounds-2-companies-all-with-5-magic-slides/

Dave McClurehttp://500hats.typepad.com/500blogs/2009/03/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-

a-hardon.html

An invitation

• Every Friday @ 12pm • Centro Movistar Innova• Pitch training