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DIVISION J-DISTRICT 20
VPPR Training - 2014
TM Reghunath Nair ACB
Vice President-Public Relations
Change the way People see you
TM Reghunath Nair - ACB 2
DIVISION J-DISTRICT 20
VPPR Training - 2014
Create a Winning Caption for
YOUR VPPR Role
Ice Breaker
TM Reghunath Nair - ACB 3
DIVISION J-DISTRICT 20
VPPR Training - 2014
Why your club needs a VPPR?
What are the functions of VPPR?
When do you need a VPPR to perform?
Who will assist you?
How do you market your club?
Brain Storming
TM Reghunath Nair - ACB 4
DIVISION J-DISTRICT 20
VPPR Training - 2014
What is Public Relations?
Public Relations is about reputation - the result of what you do, what you say and what others say about you.
Aim of PR is earning understanding and support and influencing opinion and behavior.
TM Reghunath Nair - ACB
DIVISION J-DISTRICT 20
VPPR Training - 2014
5
Branding- Which Brand?
TM Reghunath Nair - ACB 6
DIVISION J-DISTRICT 20
VPPR Training - 2014
Branding of TM and your club Attracting new memberships Keeping the members informed Member’s motivation Attracting sponsorship support Add excitement to meetings Make PR a daily routine job
Effective VPPR
TM Reghunath Nair - ACB 7
DIVISION J-DISTRICT 20
VPPR Training - 2014
Understand your target audience
Create and distribute Fliers Maintain a club website Know Toastmasters Create news letters Media campaigns Know your club
Responsibilities of a successful PR
TM Reghunath Nair - ACB 8
DIVISION J-DISTRICT 20
VPPR Training - 2014
TM Reghunath Nair - ACB 9
DIVISION J-DISTRICT 20
VPPR Training - 2014
Word of mouth Group mails Social media Local media News letters Other clubs Social groups Website
PR Channels
TM Reghunath Nair - ACB 10
DIVISION J-DISTRICT 20
VPPR Training - 2014
Connect with your club Pre-meeting campaigns
Post meeting reports
Highlight and recognize every achievement
Create a PR team within your club
Spread your news letters and fliers to all contacts of club members
TM Reghunath Nair - ACB 11
DIVISION J-DISTRICT 20
VPPR Training - 2014
Add all members in the moderated social media groups
Visibility in multiple social media groups
Encourage all members to like, tag and share the social media postings regularly
Motivate members to support in all PR activities.
Get references for sponsorships Get references to the local media.
Using your club effectively
TM Reghunath Nair - ACB 12
DIVISION J-DISTRICT 20
VPPR Training - 2014
http://www.freetoasthost.org Club Mission, Vision, Goals, Objectives Benefits of Joining Toastmasters How to Attend a Meeting How to Join Achievements and Recognition Special Club Events Educational Materials Forms and Administration Tools Calendar and Schedule of Events
Club Website
TM Reghunath Nair - ACB 13
DIVISION J-DISTRICT 20
VPPR Training - 2014
This presentation is uploaded on www.slideshare.net for you
TM Reghunath Nair - ACB 14
DIVISION J-DISTRICT 20
VPPR Training - 2014
TM Reghunath Nair - ACB
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