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Core officer training for Toastmasters Leadership Institute VPPR by Beth Stinson
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District 36 Division A
Toastmasters Leadership Institute
Vice President for Public Relations
Beth Stinson, DTM
Tonight’s Agenda
Welcome and House KeepingIcebreaker ExerciseDistrict 36 and the Club Success PlanWhat is Public Relations?Toastmasters RebrandingWhere Leaders are Made Exercise
Thanks for being here!
Cell phones off please
Fill out paperworkto get credit
Ice Breaker
Take a card and think of a Toastmaster related caption.
District 36 Business
A new yearFall contestsArea Governor
DCP – Distinguished Club Plan
1. Two CC Awards
2. Two more CCs
3. One AC Award
4. One more AC
5. One CL/AL/DTM
6. One more CL/AL/DTM
7. Four new members
8. Four more new members
9. Four officers trained twice
10.One semi report and one officers list
What is Public Relations?
Target Your Audience
Demographics Target club members you want Understand your competition
DigitalSocial MediaCloud sharingTraditional
Reaching your Target Audience
Break
What is a Brand?
Components of Toastmasters Brand
TaglineVisionCore ValuesVisual ElementsMessage
Where Leaders are Made
Tagline
Vision
Toastmasters International empowers people to achieve their full potential and realize their dreams. Through our member clubs, people throughout the world can improve their communication and leadership skills, and find the courage to change.
Core Values
IntegrityDedication to ExcellenceService to the MemberRespect for the Individual
Visual Elements
TemplatesColorsGraphicsPhotosFont faces
Messaging
Your elevator pitch about Toastmasters
Stand and Deliver
Pencils and Paper
3 things Toastmasters helped you accomplish
Tell one great story that is personal, compelling, and represents Toastmasters
Brand Manual
Questions?