Growth Hacking 101

What It Is and How To Use It

Growth Hacking 101 Robert Dempseyrobertwdempsey.com

“The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely.”

- Shawn DuBravac, Chief Economist and Sr. Director of Research

Consumer Electronics Association

“The common characteristic seems to be an ability to take responsibility for growth and an entrepreneurial drive … a burning desire to connect your target market with your must have solution … the creativity to figure out unique ways of driving growth in addition to testing/evolving the techniques proven by other companies.”

- Sean Ellis

Consumer Electronics Association

GENERATEIDEAS

ORGANIZE&

PRIORITIZE

DESIGN &DEVELOP

MEASURE

ANALYZE

OPTIMIZE

GENERATEIDEAS

ORGANIZE&

PRIORITIZE

DESIGN &DEVELOP

MEASURE

ANALYZE

OPTIMIZE

We Want Conversions❖ Signups

❖ Purchases

❖ Subscribers

Conversions - Tests❖ Landing page

❖ Main body copy

❖ Offer

❖ Guarantee

❖ Images

❖ Form

❖ Submit button text, color

Paid Search - Basic

YourAd

Here

LandingPage

Paid Search - Growth Hacker Style

Paid Search - Growth Hacker Style

XX

XXXX

Paid Search - Tests❖ Ad

❖ Headline

❖ Copy

❖ URL

❖ Landing page

Tools For Conversions❖ Google Content Experiments (free)

❖ Optimizely (not free)

❖ Nelio A/B Testing (WordPress plugin + service)

❖ Gravity Forms (WordPress)

❖ Formstack

Tools For Email Marketing❖ MailChimp

❖ AWeber

❖ … others …

Tools For Surveys❖ Survey Monkey

❖ … others …

Tools for Analysis❖ Excel for basic analysis and charting

❖ Use the tools vendors provide (Google)

❖ Kissmetrics

❖ SOFA Stats

❖ Orange Data Mining

Tools for Programming

Heavy Weight Tools

Keep The 3 Commandments1. Know what your customer wants

2. Know where your customers live

3. Know the language of your customers

And These 3 Commandments1. Automate

2. Automate

3. Automate (some more)

Additional Resources❖ https://blog.kissmetrics.com/learn-growth-hacking/

❖ http://learn.ryanholiday.net/

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