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What It Is and How To Use It
Growth Hacking 101 Robert Dempseyrobertwdempsey.com
“The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely.”
- Shawn DuBravac, Chief Economist and Sr. Director of Research
Consumer Electronics Association
“The common characteristic seems to be an ability to take responsibility for growth and an entrepreneurial drive … a burning desire to connect your target market with your must have solution … the creativity to figure out unique ways of driving growth in addition to testing/evolving the techniques proven by other companies.”
- Sean Ellis
Consumer Electronics Association
GENERATEIDEAS
ORGANIZE&
PRIORITIZE
DESIGN &DEVELOP
MEASURE
ANALYZE
OPTIMIZE
GENERATEIDEAS
ORGANIZE&
PRIORITIZE
DESIGN &DEVELOP
MEASURE
ANALYZE
OPTIMIZE
We Want Conversions❖ Signups
❖ Purchases
❖ Subscribers
Conversions - Tests❖ Landing page
❖ Main body copy
❖ Offer
❖ Guarantee
❖ Images
❖ Form
❖ Submit button text, color
Paid Search - Basic
YourAd
Here
LandingPage
Paid Search - Growth Hacker Style
Paid Search - Growth Hacker Style
XX
XXXX
Paid Search - Tests❖ Ad
❖ Headline
❖ Copy
❖ URL
❖ Landing page
Tools For Conversions❖ Google Content Experiments (free)
❖ Optimizely (not free)
❖ Nelio A/B Testing (WordPress plugin + service)
❖ Gravity Forms (WordPress)
❖ Formstack
Tools For Email Marketing❖ MailChimp
❖ AWeber
❖ … others …
Tools For Surveys❖ Survey Monkey
❖ … others …
Tools for Analysis❖ Excel for basic analysis and charting
❖ Use the tools vendors provide (Google)
❖ Kissmetrics
❖ SOFA Stats
❖ Orange Data Mining
Tools for Programming
Heavy Weight Tools
Keep The 3 Commandments1. Know what your customer wants
2. Know where your customers live
3. Know the language of your customers
And These 3 Commandments1. Automate
2. Automate
3. Automate (some more)
Additional Resources❖ https://blog.kissmetrics.com/learn-growth-hacking/
❖ http://learn.ryanholiday.net/
Connect With Me!
robertwdempsey
rdempsey
rdempsey
robertwdempsey.com