Linkedin, Your Profile Maximized - From Set Up to Success

LINKEDIN FROM SETUP TO SUCCESS

MAXIMIZING YOUR

PR

OF

ILE

@caseymaeknox Casey Knox, Southside Creative Group

“personal branding is about

figuring out who you are and

what turns you on and then

monetizing it.”

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Your Digital Footprint = your personal brand

- Kelly Cutrone

IT’S THE STANDARD

STREET CRED

From digital resume to professional network,

build credibility and trust for you and your

company.

BE MORE FINDABLE

SEARCHABILITY

Page one Google search results and LinkedIn

search.

INQUIRIES

NEW BUSINESS

From speaking opps to new client projects.

RECRUIT OR BE

RECRUITED

CAREER OPPS

This platform caters to recruiters and referrals.

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WHY LINKEDIN?

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Proactively find others by connecting your address books, tagging employers, and joining groups and discussions

CONNECT

Use keywords and keep it highly relevant.

MARKET YOURSELF

Build a robust profile. Tell your professional career story and include a range of accolades and experiences.

CREATE

Update your summary, community involvement, status updates weekly.

OPTIMIZE

4 Steps to success

SECT

ION

No.

1 setting up a rockin’ profile

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BASIC FRAMEWORK

1.  Headline

2.  Summary

3. Experience

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RANDOM TIPS

1.  CUSTOM URL

2.  EMAIL PREFERENCES

3. ACCEPTING RANDOM CONNECTIONS

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$720/MO

A block of text giving the quick overview of this very fancy plan:

• UNLIMITED WHO’S VIEWED

• FULL NAME VISIBILITY

• 50 INMAILS MONTHLY

• RECRUITING FEATURES

• WORKFLOW/COLLABORATE

RECRUITER CORPORATE RECRUITER LITE TALENT BASIC A block of text giving the quick overview of this great plan:

• UNLIMITED WHO’S VIEWED

• FULL NAME VISIBILITY

• 25 INMAILS MONTHLY

• RECRUITING FEATURES

A block of text giving the quick overview of this basic plan:

• UNLIMITED WHO’S VIEWED

• 10 INMAILS MONTHLY

• ADVANCED SEARCH

$100/MO

$48/MO

PREMIUM ACCOUNTs ‒ the skinny

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SECT

ION

No. 2

PUT IT INTO MOTION

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ENGAGEMENT

1.  MAKE CONNECTIONS & FOLLOW COMPANIES/BRANDS

2.  JOIN OR CREATE GROUPS

3. GIVE Endorsements & Recommendations

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SECT

ION

No.

3 EXAMPLE PROFILES

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WHICH ONE IS MORE YOU?

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SECT

ION

No.

4 SUCCESS METRICS

1 7

METRICS

1.  VIEWS/CONNECTIONS

2.  LIKES/COMMENTS

3. INMAILS/INQUIRIES

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TWEET STRATEGY Share created or curated content using headlines, links and hashtags

FACEBOOK STORIES Show your human side. (business or personal)

LINKEDIN ENGAGEMENTS All professional, all the time.

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social media distribution strategy

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30 mins

15 mins

15 mins

30 mins 30 mins

15 mins 45 mins

TIME TO ALLOCATE PER DAY ‒ 3 hours

SECT

ION

No.

5 Personal branding

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4 P’s of Personal Branding

2 5

Plugged-In

Proactive

Professional

Personable

DESKTOP LAPTOP TABLET SMART PHONE

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PLUGGED-IN

YourName.com

—  56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool.

—  80% of job seekers want a personal website.

—  7% of job seekers actually have a personal website.

Workfolio

Wordpress

Tumblr

GoDaddy

Build a personal website to standout!

LinkedIn

About.me

Twitter

Instagram

Pinterest

YourName.com

Content to include on your personal brand website: 1.  Purpose/focus 2.  Contact info 3.  Professional headline 4.  Brief bio 5.  Your resume 6.  Professional summary/objective 7.  Samples of work 8.  Results 9.  Links 10. Blog 11. Video and other relevant multimedia 12. Testimonials

Tell your story, to guide the truth.

PROACTIVE

Set the example, rather than being someone else's.

Professional

w

SOUTHSIDE

keep in touch

@caseymaeknox @SthsideCreative

facebook.com/caseymaeknox

423-505-9836

casey@southsidecreative.com

southsidecreative.comabout.me/caseyknox

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