YouTube for Your Business

For Your Business

YouTube Statistics

How to do Video marketing ?

Source: http://www.sysomos.com/reports/youtube/

Consistently and Frequently publish refreshing content

Suggested Topics for Businesses

1. How to videos? / Solution Videos.

2. Tutorial Videos: Show them how to do it

3. Navigate website video / About Video

4. Use Testimonials

How to do it?

What all would be covered in the session?

• Create your own Channel & Channel layout

• Channel Settings

• Upload & editing of your videos

• Define your video and how to optimize it

• Generate Leads

• Building Audience

• Analytics

• Handle Copyright issues

Create your YouTube Channel

Digital Vidya YouTube Channel

• www.youtube.com/digitalvidya

Channel Settings

Upload & editing your videos

Post uploading options:

• Title

• Description

• Tags

• Thumbnail

• Privacy settings

• Category

Annotations:

Captions

How to Add Caption?

Optimize your videos:

• Selecting appropriate Title

• TAGS

• Thumbnails

• Description: Putting Social URLs

• Views and View time

• Engagement (Likes, Comments, Subscribers)

• Annotations

Tricks to increase views

• Engagement is the key

• Title & Tags

• Monetize: YouTube Partners Promotion (to come in Suggested videos)

• Fake views (No use)

• Views via running Google Video Ads

• Social Media Promotion

Earn Money by Streaming ads

• Display Ads

• Overlay in-Video ads

• TrueView In-stream ads

• Non-skippable in-stream ads

The Viral Fiver

• https://www.youtube.com/watch?v=d8-jhpAIOkc

Analytics

Youtube Analytics

• Know Who your viewers are

• Know how your Annotations working

• Know where viewers are finding your videos.…

Youtube Analytics

• Know what makes viewers come and go

• Know how many videos viewer Consumes

• Know how your fans interact with your videos

• Etc etc..

Souce: http://www.youtube.com/yt/copyright/

Copyright: Manage your content on YouTube

• www.youtube.com/watch?v=E-H3BIJ2BFE

AIB's Humble Plea To Bollywood ( Dhoom 3 )

http://bit.ly/1vG1SdI

deepesh@digitalvidya.comTwitter: itsdeepesh

Q & A & Feedback

Exercise & Resource:

• Create a channel and Upload a video on Digital Marketing

• Annotate it, ask the viewer to subscribe the channel and take the viewer to some other video on YouTube.

• Analyse and submit a report from analytics for 1 week

• Resource: https://www.youtube.com/yt/playbook/media/pdfs/playbook.pdf

• Recording: We will email you